Senior Product Manager
Ojus Padston
Senior PM at Expedia. Former Director of Product Management at EverQuote as it went through IPO. ex-Facebook Growth Marketing.
Senior PM at Expedia. Former Director of Product Management at EverQuote as it went through IPO. ex-Facebook Growth Marketing.
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Experience
Product Manager - Intern
As I was transitioning from Boston to Chicago, I had a 4 month contract to incubate new product strategy for CarGurus.
Director of Product Management
Led consumer product for largest online insurance marketplace in the U.S. (10M monthly visitors) as company transitioned through IPO
· Managed team of 4 product managers... more and 2 product analysts
· Coached growth team to achieve wins contributing $22M in annualized profit over 2018 (4x initial goal)
· Facilitated transition of 60+ person product org to dedicated, cross-functional teams
· IPO: EverQuote went public on the NASDAQ on June 28th, 2018
· Managed team of 4 product managers... more and 2 product analysts
· Coached growth team to achieve wins contributing $22M in annualized profit over 2018 (4x initial goal)
· Facilitated transition of 60+ person product org to dedicated, cross-functional teams
· IPO: EverQuote went public on the NASDAQ on June 28th, 2018
Senior Product Manager
Owned marketing, product, and analytics for mobile app promoting safe driving
· Coordinated complete rebuild of app, increasing activation and retention by 10%
·... more Increased weekly active users 20x through paid marketing
· Grew project from initial prototype to full product staffed by PM, designer, and 2 app developers
· Coordinated complete rebuild of app, increasing activation and retention by 10%
·... more Increased weekly active users 20x through paid marketing
· Grew project from initial prototype to full product staffed by PM, designer, and 2 app developers
Growth & Analytics Product Manager
Led Business Activation or the process of on-boarding new users from first visiting the website to becoming a customer.
Catalent changes the way businesses get work... more done by connecting businesses with specific business needs to thousands experts through a competitive marketplace. Ranging from small mom and pop businesses to large Enterprises, Catalent makes outside expertise accessible and affordable.
Catalent changes the way businesses get work... more done by connecting businesses with specific business needs to thousands experts through a competitive marketplace. Ranging from small mom and pop businesses to large Enterprises, Catalent makes outside expertise accessible and affordable.
Website Analyst
Employee
Education
About
Achievements
The Facebook Messenger team wanted to increase group messaging to drive Messenger engagement. I joined the team as it was wrapping up a multi-week sprint to launch a dedicated Groups tab within the app. After launch, I analyzed performance and found that a huge group of customers had not been positively impacted. If you were not part of an active group, the tab provided very little value. I worked on a quick turn around fix with a designer and few developers to suggest high likelihood first groups (e.g. message your family). The impact of the quick fix provided as large a lift on new group messaging conversations as the launch of the entire tab with ~100x less effort.
This shows all three stages of growth marketing:
1) Understanding opportunity by analyzing data
2) Identifying the product/marketing levers that will make the most impact
3) Execute experiments and measure success against topline impact
Skills
Locations