Nora Peterson

I lead operational and go-to-market strategy for companies navigating growth, complexity, or transformation. With experience scaling early-stage startups and optimizing multi-billion dollar P&Ls at global enterprises, I bring a systems-level approach to solving cross-functional challenges across revenue, operations, product, and people.

My industry experience includes B2B SaaS, healthtech, fintech, and insurance, ranging from launching GTM and operating playbooks at venture-backed startups to leading data product innovation and commercial turnaround efforts at Fortune 500 firms.

Some of my previous roles include serving as Head of Operations at DXC Technology, where I oversaw key client relationships and led complex transformation initiatives; Head of Business Development at Aon’s Global Innovation Center in Singapore, where I led a corporate innovation team focused on developing insurance data analytics products; and Vice President of Sales and Business Strategy at Dow Jones/Wall Street Journal.

Today, I work with B2B companies to align operations and GTM strategy in support of sustainable growth, scale, and cross-functional execution. I’ve led initiatives that accelerated revenue, strengthened customer retention, and improved how teams across sales, marketing, and client delivery operate together. I’m particularly drawn to companies transitioning from founder-led GTM to structured growth, where the challenge is scaling revenue, improving customer experience, and driving consistency across the full customer lifecycle.