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    Nish Nadaraja

    Nish Nadaraja

    Marketing and Brand Consultant. Former Director of Brand and Community at Yelp (started there in 2005!).

    Marketing San Anselmo Union College
    medium.com
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    Experience
    Fanimal
    Fanimal
    Advisor 2021 - Present (over 5 years)
    Advise the founding team on marketing, branding, community.
    Herb
    Herb
    Advisor
    Bumr
    Bumr
    Advisor
    Equity
    Equity
    Advisor
    Signpost
    Signpost
    Advisor
    Thread Council
    Thread Council
    Advisor
    Theicebreak
    Theicebreak
    Advisor
    Suiteness
    Suiteness
    Employee
    RushTix
    RushTix
    Employee
    Suiteness
    Suiteness
    Advisor
    ROOM8
    ROOM8
    Advisor
    ExhibitMatch
    ExhibitMatch
    Advisor
    Yelp
    Exit
    Yelp
    Brand Director 2005 - 2010 (about 5 years)
    * Served as company's first marketer and member of founding team (employee #6). * Contributed to startup growth by hiring and training 50+ community and editorial members.... more * Created the Yelp Elite Squad super user program, credited with Yelp's secret sauce of success. * Directed branding initiatives by raising awareness on a local, national, and international level made Yelp a noun, verb and adjective monitored brand and usage throughout all internal departments and external marketing and social
    Ammo Marketing
    Ammo Marketing
    Marketing Director 2003 - 2004 (about 1 year)
    * Generated buzz through unique and memorable influencer marketing experiences and campaigns. * Concepted and launched a pop-up store in San Francisco for Method Home. * Drove... more brand evangelist programs for Volvo Motors and Miller High Life.
    Gust
    Gust
    Employee
    Founder
     
    Employee
    Yelp, RushTix, Ammo Marketing, Gust, Suiteness, Fanimal
    Investor
     
    Incubator
     
    Advisor
    Theicebreak, Signpost, Equity, Thread Council, Bumr, ExhibitMatch, ROOM8, Suiteness, Herb
    Attorney
     
    Board Member
     
    Mentor
     
    Member
     
    Acquired
     
     
    Education
     
    About
    Achievements

    I was instrumental in creating and building out the brand and community aspects of Yelp. Since leaving, I've been able to share that knowledge and experience with a handful of other emerging startups.

    Describe the most impressive thing you've done.
    Skills
    Distribution Storage Area Networks
    Locations
    San Francisco
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