Uhde India
Machinery Consultant
Nikhil Moorjani (He/Him)
12+ Years Scaling Startups | GTM, Marketing & Sales Leader | B2C, SaaS & B2B Growth | Marathoner & Triathlete
12+ Years Scaling Startups | GTM, Marketing & Sales Leader | B2C, SaaS & B2B Growth | Marathoner & Triathlete
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Experience
Marketing & Partnerships
Vice President - Consumer Business
Vice President, Head of Consumer Business | HealthifyMe
Growth Journey at HealthifyMe:
Head - Marketing & New Initiatives -> Director, Head - Marketing &... more Sales -> Sr. Director, Head - Marketing & Partnerships -> Vice President, Head of Consumer Business
- Progressed from a single-member marketing and sales team to leading marketing and sales to driving the entire consumer business, scaling revenue 10x and leading a 500+ member cross-functional team.
Key Achievements & Impact:
> Revenue Growth: Scaled topline from $1M to $11M ARR in 3 years, improving profitability by 120%.
> Southeast Asia Expansion: Launched and grew the SEA market to $1M ARR, leading a 30+ member team in Kuala Lumpur.
> Marketing & Brand Building: Managed $250K+ monthly marketing budgets, improving ROI by 10-15% quarterly. Led $1M+ ATL campaigns like #ItsTime, #NewYearRevolution, #ReResolution, #GuiltFreeDiwali.
> Sales & Operational Efficiency: Introduced a 100% variable sales payout model, reducing costs by ~25%, and a predictive dialing system, increasing productivity by 150%.
> B2B Expansion: Built the corporate wellness vertical, partnering with Medanta, Manipal, Philips, Infosys, Unilever, doubling topline revenue.
> Fundraising & Investor Relations: Led $6M Series A & $18M Series B fundraising, handling pitch decks, financial models, banker negotiations, and investor coordination.
> Industry Leadership & Representation: Served as a company spokesperson at industry events and represented HealthifyMe at the Indian Embassy in Japan, alongside 25 founders.
Role Breakdown & Career Progression:
Head - Marketing & New Initiatives (Jul 2014 - Jul 2016)
- Built the marketing and inside sales functions from scratch, helping generate $1M in new revenue.
- Developed data-driven acquisition funnels, optimizing CAC & LTV for sustainable growth.
Director, Head - Marketing & Sales (Jul 2016 - Jan 2018)
- Scaled marketing spend efficiency, improving payback periods and revenue per dollar spent.
- Built and managed inside sales and customer success teams, enhancing user engagement and retention.
Sr. Director, Head - Marketing & Partnerships (Jan 2018 - Aug 2019)
- Launched B2B partnerships, creating new revenue streams with top enterprise clients.
- Managed $250K+ in monthly marketing budgets, optimizing multi-channel marketing ROI.
Vice President, Head of Consumer Business (Aug 2019 - Jul 2020)
- Owned P&L responsibility, scaling revenue, profitability, and international expansion.
- Led the expansion into Southeast Asia, launching in Malaysia and other key markets.
- Built a highly scalable GTM playbook, driving B2C and B2B growth.
Growth Journey at HealthifyMe:
Head - Marketing & New Initiatives -> Director, Head - Marketing &... more Sales -> Sr. Director, Head - Marketing & Partnerships -> Vice President, Head of Consumer Business
- Progressed from a single-member marketing and sales team to leading marketing and sales to driving the entire consumer business, scaling revenue 10x and leading a 500+ member cross-functional team.
Key Achievements & Impact:
> Revenue Growth: Scaled topline from $1M to $11M ARR in 3 years, improving profitability by 120%.
> Southeast Asia Expansion: Launched and grew the SEA market to $1M ARR, leading a 30+ member team in Kuala Lumpur.
> Marketing & Brand Building: Managed $250K+ monthly marketing budgets, improving ROI by 10-15% quarterly. Led $1M+ ATL campaigns like #ItsTime, #NewYearRevolution, #ReResolution, #GuiltFreeDiwali.
> Sales & Operational Efficiency: Introduced a 100% variable sales payout model, reducing costs by ~25%, and a predictive dialing system, increasing productivity by 150%.
> B2B Expansion: Built the corporate wellness vertical, partnering with Medanta, Manipal, Philips, Infosys, Unilever, doubling topline revenue.
> Fundraising & Investor Relations: Led $6M Series A & $18M Series B fundraising, handling pitch decks, financial models, banker negotiations, and investor coordination.
> Industry Leadership & Representation: Served as a company spokesperson at industry events and represented HealthifyMe at the Indian Embassy in Japan, alongside 25 founders.
Role Breakdown & Career Progression:
Head - Marketing & New Initiatives (Jul 2014 - Jul 2016)
- Built the marketing and inside sales functions from scratch, helping generate $1M in new revenue.
- Developed data-driven acquisition funnels, optimizing CAC & LTV for sustainable growth.
Director, Head - Marketing & Sales (Jul 2016 - Jan 2018)
- Scaled marketing spend efficiency, improving payback periods and revenue per dollar spent.
- Built and managed inside sales and customer success teams, enhancing user engagement and retention.
Sr. Director, Head - Marketing & Partnerships (Jan 2018 - Aug 2019)
- Launched B2B partnerships, creating new revenue streams with top enterprise clients.
- Managed $250K+ in monthly marketing budgets, optimizing multi-channel marketing ROI.
Vice President, Head of Consumer Business (Aug 2019 - Jul 2020)
- Owned P&L responsibility, scaling revenue, profitability, and international expansion.
- Led the expansion into Southeast Asia, launching in Malaysia and other key markets.
- Built a highly scalable GTM playbook, driving B2C and B2B growth.
Chief Growth Officer
Chief Growth Officer | Omnify, Inc. (SaaS for Service Businesses in Sports, Fitness & Recreation | Raised ~$1M)
- Led marketing, sales, and customer success, driving... more 3x increase in inbound leads and 6x LTV/CAC.
- Scaled ARR to $500K, refining GTM strategy and focusing on class management SaaS for better ICP alignment. - Built a cross-functional growth team, optimizing SEO, paid, outbound, and PLG models, improving activations by 30%+ per quarter.
- Spearheaded sales automation, reducing friction and improving conversion rates. - Co-led $500K fundraising, onboarding high-impact investors, including Olympians and sports administrators. - Enhanced customer success and retention, creating a data-driven engagement model to boost expansion revenue.
- Led marketing, sales, and customer success, driving... more 3x increase in inbound leads and 6x LTV/CAC.
- Scaled ARR to $500K, refining GTM strategy and focusing on class management SaaS for better ICP alignment. - Built a cross-functional growth team, optimizing SEO, paid, outbound, and PLG models, improving activations by 30%+ per quarter.
- Spearheaded sales automation, reducing friction and improving conversion rates. - Co-led $500K fundraising, onboarding high-impact investors, including Olympians and sports administrators. - Enhanced customer success and retention, creating a data-driven engagement model to boost expansion revenue.
56 Secure
Vice President - Marketing & Growth
Vice President, Growth & Marketing | 56 AI Technologies
(AI-Powered Surveillance & Security Tech | 2000+ Properties Secured)
- Built and led Digital &... more Product Marketing, Community & Partnerships, Inside Sales, and Offline Sales teams to drive growth.
- Led the pivot from B2C to B2B, creating a scalable GTM playbook and building a $5M+ ACV pipeline through performance marketing, outbound sales, and partnerships.
- Launched an industry-first AI Camera, enabling multi-model AI applications across industries and strengthening product-market fit.
- Executed a digital-first demand generation strategy, delivering 400+ B2B MQLs monthly and improving LTV/CAC by 3x.
- Developed a SaaS-on-Hardware GTM model, positioning 56 AI as the de facto Command Center for security & intelligence in commercial properties.
- Established strong inbound and outbound sales motions, leveraging data-driven targeting and automation to improve deal velocity and close rates.
(AI-Powered Surveillance & Security Tech | 2000+ Properties Secured)
- Built and led Digital &... more Product Marketing, Community & Partnerships, Inside Sales, and Offline Sales teams to drive growth.
- Led the pivot from B2C to B2B, creating a scalable GTM playbook and building a $5M+ ACV pipeline through performance marketing, outbound sales, and partnerships.
- Launched an industry-first AI Camera, enabling multi-model AI applications across industries and strengthening product-market fit.
- Executed a digital-first demand generation strategy, delivering 400+ B2B MQLs monthly and improving LTV/CAC by 3x.
- Developed a SaaS-on-Hardware GTM model, positioning 56 AI as the de facto Command Center for security & intelligence in commercial properties.
- Established strong inbound and outbound sales motions, leveraging data-driven targeting and automation to improve deal velocity and close rates.
Employee
Education
About
Achievements
Marathoner and Triathlete
Describe the most impressive thing you've done.
Skills
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Q&A
If money were not an issue, what would you be doing right now?
Training for Ironman World Championship