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    Nick Tabbal

    Nick Tabbal

    Product executive with experience developing and positioning SaaS products. Expertise in advertising and marketing. Helps startups rapidly scale/get acquired.

    Angel Washington DC Imperial College London
    Website
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    Experience
    comScore
    comScore
    SVP, Client Success 2018 - 2019 (about 1 year)
    Led a team of 50 client-facing staff who manage $200M in revenue from major publishers, advertising agencies, television networks, and advertisers; also oversaw the UX team... more that manages all software design.
    SVP, Digital Audience Products 2016 - 2018 (about 2 years)
    •Led product development, management, strategy, and P&L for Media Metrix suite of products, largest product pillar. This encompasses a SaaS digital media measurement platform,... more customer segmentation, e-commerce tracking, and competitive intelligence tools.
    •Worked closely with the C-suite, Sales, Technology, and Analytics, fostering product roadmap alignment and continuous improvement.
    SVP, Client Insights 2015 - 2016 (about 1 year)
    •Consolidated 120 employees (12 teams) into a cohesive, collaborative, client-facing team responsible for supporting SaaS digital advertising products and custom marketing... more analyses.
    •Designed and implemented comprehensive training, knowledge sharing, and mentorship programs that resulted in more impactful deliverables, concise Q&A, happy employees, and satisfied clients.
    Bulletin Intelligence
    Bulletin Intelligence
    Vice President of Data Science 2012 - 2015 (over 2 years)
    •Developed media and open-source analytic SaaS products that generated $3M a year (50% of company’s growth), significantly increased average client spend, decreased churn.
    •Designed... more product strategy, developing roadmaps, requirements, methodology, P&L, pricing, messaging, packaging, and UX for the Analytics Platform, an earned media measurement/monitoring product.
    •Built and managed a team of data scientists, product managers, and data analysts.
    Resonate
    Resonate
    Senior Vice President of Research 2009 - 2012 (about 3 years)
    •2nd employee, managed data strategy, methodology development, and data science.
    •Developed “secret sauce” that fueled the company's success: a multi-disciplinary team... more that created the underlying methodology, supported the sales process, and bolstered campaign execution. They provided intellectual property development, including machine learning, survey design, audience segmentation, media planning, campaign reporting/optimization, and advertising effectiveness tools.
    Founder
     
    Employee
    comScore, Resonate, Bulletin Intelligence
    Investor
     
    Incubator
     
    Advisor
     
    Attorney
     
    Board Member
     
    Mentor
     
    Member
     
    Acquired
     
     
    Education
     
    About
    Achievements

    Data geek who can create valuable insights based products and client deliverables. Significant experience in advertising and marketing analytics.

    Describe the most impressive thing you've done.
    Skills
    Product Management Product Development Advertising Acct Mgmt Business Strategy Business Development Business Analysis Data Analysis Market Research Competitive Analysis Team Building
    Locations
    Washington DC
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