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    Natasha Pecor

    Natasha Pecor

    Former VP of Product at @eaze. @amazon Prime Now, @yelp, Freestyle Capital & Deloitte Tech Consulting. Duke MBA & Cal Poly Engineering Alum.

    VP of Products San Francisco Duke University '13
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    Experience
    Amazon
    Exit
    Amazon
    Product Management 2014 - 2016 (about 2 years)
    Led the Prime Now Alcohol business, creating the expansion strategy and managing a cross-functional team to execute against launch schedule and product roadmap. Developed... more features to support launches & designing in-store end-to-end customer experience.
    Drove 3rd party merchant expansion, produced the launch playbook, automated the processes, and trained our team on 3rd party launches. Successfully launched 40+ merchant locations, bringing 3rd party merchant offerings to over 3MM customers.
    Yelp
    Yelp
    Head of Platform 2013 - 2014 (8 months)
    Created the Yelp API strategic vision, prioritized the release of new feature updates, and created specs for future API endpoints. Guided hundreds of developers through their... more Yelp content integration using Yelp’s API, including collaboration on product mockups and troubleshooting technical issues. Live integrations include the Pebble Smartwatch, Duck Duck Go, and Chrysler UConnect.
    Freestyle Capital
    Freestyle Capital
    Summer Associate / Associate 2012 - 2013 (about 1 year)
    Joined Freestyle Capital, early-stage venture capital fund ($200MM+ AUM), as first Summer Associate and continued working for the fund remotely throughout the second year... more of business school. Evaluated potential investments through pitch meetings as well as researching industry trends and competitive landscape. Facilitated deal flow by sourcing investments and developing an internal process to manage our investment pipeline.
    Deloitte Consulting
    Deloitte Consulting
    Technology Consultant 2008 - 2011 (about 3 years)
    Led the product development of 6 internal reporting analytics tools, designing interactive mockups, defining business and technical requirements, working with developers on... more the build, and generating buy-in amongst key client stakeholders. This resulted in a successful launch, saving our client approximately $8MM per year. Received award recognition for client service excellence.
    Founder
     
    Employee
    Deloitte Consulting, Freestyle Capital, Yelp, Amazon, Eaze
    Investor
     
    Incubator
     
    Advisor
     
    Attorney
     
    Board Member
     
    Mentor
     
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    Acquired
     
     
    Education
     
    About
    Achievements

    Led the product vision and strategy at Eaze (Series D, ~200 employees), the largest cannabis e-commerce platform in the US. Product suite included: consumer web, consumer mobile apps, EazeMD medical recommendation app, driver apps, payments, internal/partner tools, SEO, & internal APIs. The Eaze consumer UX was industry-defining as the cannabis industry and regulatory environment rapidly matured.
    Overall Eaze NPS: 70+, iOS app rating: 4.8+ stars, Android app rating: 4.3+ stars (despite cannabis app restrictions)

    Built out the Product organization at Eaze, hiring and leading a stellar team of 12 across product management, product design, and product marketing. Created & evolved the team’s mission, values, & processes as the team grew. The Eaze product team was profiled by the LA Times in 2018.

    Describe the most impressive thing you've done.
    Skills
    Product Development Product Management Leadership Cross-Functional Team Leadership Team Building Management
    Locations
    San Francisco Los Angeles
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