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    Nat Criou

    Nat Criou

    Tech executive, CEO, Co-Founder, ex @google, strategic thinker, passionate about defining business and product strategy and driving their successful execution.

    Entrepreneur San Francisco Stanford University '00
    nathaliecriouracing.com
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    Experience
    Www.beatsarcoma.org
    Www.beatsarcoma.org
    Founder
    Meebo
    Exit
    Meebo
    Sr Product Manager 2010 - 2011 (10 months)
    Google
    Google
    Product Management 2004 - 2009 (about 5 years)
    Product Marketing Manager then Business Product Manager
    twilio
    twilio
    VP and GM
    Segula Venture Labs
    Segula Venture Labs
    Sr Product Line Manager (through acquisition) 2017 - 2018 (about 1 year)
    • Responsible for the Apteligent and Analytics product lines
    • Drove integration into the main WorkSpace One portfolio of product with no revenue attrition
    • Oversaw... more transition to GDPR compliance
    • Received over 100% of performance bonus
    Apteligent (formerly Crittercism)
    Exit
    Apteligent (formerly Crittercism)
    Head of Product 2014 - 2017 (about 3 years)
    • Established product development agile processes, hired and managed the UX team
    • Defined and executed against strategy including tier definition, messaging, positioning... more and pricing
    • Retired features with low willingness to pay or high development costs and increased product differentiation – protecting 30% of revenue at risk and reverting a down trend in usage and adoption
    • Within two years, changed over 75% of the customer base to more profitable segments while improving product engagement.
    RidePal
    RidePal
    Founder, CEO and Chairman of the Board 2011 - 2014 (over 3 years)
    • From concept to growth phase in both SF and LA with launch planned in Houston
    • Revenue shy of $10M/year, 25 employees
    • Raised over $4M in Angel and VC funding
    RidePal
    RidePal
    Board Member, Common 2011 - 2014 (about 3 years)
    Admob
    Exit
    Admob
    Sr Product Manager - Publisher products and AdWhirl 2009 - 2010 (about 1 year)
    AdMob was acquired by Google * Launched the new 'Publisher Dashboard' which became the #1 visited page * Launched 'AdWhirl new UI' and expanded support to Android. AdWhirl... more grew by 78% since I took over the product * Launched various improvements to publisher products
    Philips
    Philips
    Product Marketing Manager 2000 - 2002 (about 2 years)
    Philips Semiconductors
    Philips Semiconductors
    Business Development Manager 2002 - 2003 (about 1 year)
    Software Engineer 1997 - 2000 (about 3 years)
    Founder
    RidePal, Www.beatsarcoma.org
    Employee
    Google, Meebo, Philips Semiconductors, Philips, Admob, Apteligent (formerly Crittercism), Segula Venture Labs, twilio
    Investor
     
    Incubator
     
    Advisor
     
    Attorney
     
    Board Member
    RidePal
    Mentor
     
    Member
     
    Acquired
     
     
    Education
     
    About
    Achievements

    Head of Product at Apteligent, replacing 75 percent of the customer base with a more profitable and higher growth segment, while maintaining top line revenue
    Founded RidePal, Uber for commuting and led the company to its growth phase to ~$10M of ARR in 3 years, operating in San Francisco and Los Angeles
    AdWhirl grew by 78% under my tenure at AdMob

    Describe the most impressive thing you've done.
    Skills
    Product Management Product Marketing Business Development Business Strategy Accounting Competitive Analysis Management Product Development Product Strategy Messaging Pricing Technology Advertising Marketing Management Recruiting
    Locations
    San Francisco
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