Misbah Ashraf
Founder @jarapp | Built @marsplay (Acquired) | Former Product Growth @pulse-q-a @toymail-co @cibola-1 | Fellow @kairoshq
Founder @jarapp | Built @marsplay (Acquired) | Former Product Growth @pulse-q-a @toymail-co @cibola-1 | Fellow @kairoshq
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Experience
Exit
Marsplay
Founder/CEO
**Now Acquired**
Summary: Community-led commerce platform for fashion and beauty.
- Build a crazy team of 25 people having an average age of 21
- Did everything... more from leading product, design, growth and fundraising for the company along with my fantastic partner Ayush.
- Scaled the product to 1M+ active users base.
- Did 20x growth in 8 months by product-led growth
- Build a community of creators ( ~25k) having NPS of more than 85 per cent
Summary: Community-led commerce platform for fashion and beauty.
- Build a crazy team of 25 people having an average age of 21
- Did everything... more from leading product, design, growth and fundraising for the company along with my fantastic partner Ayush.
- Scaled the product to 1M+ active users base.
- Did 20x growth in 8 months by product-led growth
- Build a community of creators ( ~25k) having NPS of more than 85 per cent
Pulse
Product and Growth
From Zero to One Story.
YC and Social Capital backed community of CIOs
YC and Social Capital backed community of CIOs
Toymail
Product and Growth
YC, Shark Tank and Amazon Backed Startup
- Launched Toymail Cloud for Talkies ( A new revenue line for increasing LTV of user. Think it as iTunes like Business for... more Screen free iPhones we are building. )
- Defined the principles for the customer success team
- Created a rigorous, methodological and data-driven product growth process
- Ownership of the experimentation roadmap
- Prioritized, shipped and analyzed product growth experiments to increase the monthly active user base
- Launched Toymail Cloud for Talkies ( A new revenue line for increasing LTV of user. Think it as iTunes like Business for... more Screen free iPhones we are building. )
- Defined the principles for the customer success team
- Created a rigorous, methodological and data-driven product growth process
- Ownership of the experimentation roadmap
- Prioritized, shipped and analyzed product growth experiments to increase the monthly active user base
Spangle
Chief Growth Officer
Changing the way people discover hyperlocal content.
Cibola
Founder
Came with up an idea to make payment social i.e Venmo for India. Made an awesome team with friends from IIT Delhi CS and NIFT Delhi graduates. Dropped out together to make... more it happen.
Made strategy for an awesome product, build the MVP and tested it around in our network. Raised angel round for seeding our product.
It was the best learning experience of my life.
Made strategy for an awesome product, build the MVP and tested it around in our network. Raised angel round for seeding our product.
It was the best learning experience of my life.
Founder
Employee
Advisor
Projects
Education
About
Achievements
- Scaled from 0-100k Users in the first month of launch
- Worked on apps which got featured by Apple under "App of the Day"
- Mentor at Lean Startup Machine, New Delhi
- Delivered a lecture on "Potential of Medical Tourism In India" at 2nd International Summit On Health & Medical Awareness, Lavasa, India
- Organized the first ever talk on Entrepreneurship and Business Plan work at Amity School Of Engineering
- Mentored and evaluated very early-stage startups developing their business models at ASB Startup Launchpad, Amity University
- Organized the first unconventional conference "The UnConference" ( strikingly.com/unc) in Delhi
Skills
Locations
Q&A
What's the most useful business-related book you've ever read?
Frankenstein is one of the best book that I have ever read after Traction and Content Inc. It helps you to understand the responsibility and hazard that comes with bringing something new into the world.
What's your favorite non-business book?
Biography of John Rockefeller
If money were not an issue, what would you be doing right now?
Solving the problem of mental health problem. I feel there are a lot of people who go through depression and sleeping problems. I want to solve them using technology and design interaction.
What words of advice would you give your younger self?
Never stop Hustling. Never compare yourself from others.
What's the most creative thing you've ever done?
Writing a diary of poetries