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    Mimi Salcedo

    Mimi Salcedo

    Experienced Founder. Product Leader. People Person.

    Co Founder New York City Portland State Univer...
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    Experience
    Instnt
    Instnt
    Founder, Co-Founder 2019 - 2020 (over 1 year)
    I was the Co-Founder & Chief Product Officer of Instnt, the first managed service for consumer identity verification and onboarding powered by AI.

    I raised a $3M... more Seed to build an MVP that proved we could build a managed service that B2C businesses could trust to onboard their customers with beautiful UX, less fraud and none of the compliance hassle. In a year we hired a team of 12, acquired our first few customers and moved into Canada.
    WinWin
    WinWin
    Founder, Co-Founder 2017 - 2019 (over 1 year)
    WinWin was acquired in 2019.

    I was the Co-Founder & Chief Product Officer of WinWin, a mobile app that helped people save money by using the addictive psychology... more of gaming.

    We raised a $2M Seed to build an MVP to find Product/Market Fit. I recruited and led a team of 15 that scaled the company to 40,000 customers. We were featured by Apple as a “New App We Love” and we won an award from the CFSI FinLab for addressing a serious financial health problem in a unique way.
    Simple Finance
    Simple Finance
    Senior Product Manager 2014 - 2017 (about 3 years)
    I served as the first Product Manager at Simple where I played a key role in delivering a hugely disruptive banking product to help people spend smarter and save more.

    In... more 5 years at Simple, I touched most all aspects of the business. Most notably I built core banking infrastructure that's still operating and handles billions of dollars in transactions, I migrated $2B+ in customer balances from one partner bank to another with a record high NPS and I led the ‘Savings’ business line.
    Technical Support Lead 2012 - 2014 (about 2 years)
    I was hired by Simple’s founding team and led the development of an industry leading Customer Relations team. In this role, I created and recruited a team tasked with streamlining... more the communication and prioritization of customer-reported bugs, product requests and customer feedback. This was Simple's first iteration of the Product Management team.
    Prove (formerly Payfone)
    Prove (formerly Payfone)
    VP Product 2021 (10 months)
    Founder
    WinWin, Instnt
    Employee
    Prove (formerly Payfone), Simple Finance
    Investor
     
    Incubator
     
    Advisor
     
    Attorney
     
    Board Member
     
    Mentor
     
    Member
     
    Acquired
     
     
    Education
     
    About
    Achievements

    I've built complex bank-switching products used to move billions of dollars and savings products used to save millions. I pride myself on being a master team-builder and leader, I think my accomplishments speak to my skillset.

    Describe the most impressive thing you've done.
    Skills
    Apple Management Product Management Product Marketing Software UI/UX Design Kanban
    Locations
    New York City
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