Mike Caprio

Most recently, I served as President & COO of media technology holding company MediaLab in Santa Monica, overseeing a collection of social media, messaging, and digital music assets monetized through programmatic advertising and through direct partnerships with agencies and brands.
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Prior to joining MediaLab, I served as Group President for data and marketing services company Zeta Global, where I led the programmatic audience buying group within a $400M organization. Managing a global team of 100, and reporting to the Chief Operating Officer, I integrated four acquisitions (Collective, Sizmek, PlaceIQ media, IgnitionOne/Netmining) into a singular business unit focused on performance and consumer acquisition for brands, agencies and partners by combining the Zeta data assets with the Zeta DSP (formerly Sizmek DSP).

Before joining Zeta Global, I served on the leadership team at Sizmek, as a Chief Growth Officer, General Manager of Americas and Senior Vice President of Partnerships, I was called upon to lead a 180-degree turnaround for a troubled go-to-market and product enablement organization for the Americas; specifically, I was tasked by the CEO with leading a new division to drive Programmatic and Data success through organic growth and acquisition. Building and guiding an interdisciplinary team of 120, I provided the strategic and tactical leadership to drive breakthrough results while eliminating issues that festered prior to my tenure. These solutions contributed to growing the Programmatic business from $4.7M to over $50M, capturing $21M by rebuilding the Business Development and Partnership apparatus, and doubling gross margins. I joined Zeta Global after assisting in the sale of Sizmek's assets to Amazon, O3 Industries and Zeta Global.

In my prior position as Vice President of Global Product Sales at Sizmek, I was promoted by the Chief Revenue Officer to this newly-created position. I focused team efforts on increasing go-to-market outcomes for its high-growth Mobile, Data, Programmatic, and Video offerings, recruiting and building a team of Subject Matter Experts and Global Product Strategists to ensure high-level execution. In the first year, we created an unprecedented 298% growth in mobile revenues while tripling product proficiency. I had a number of earlier roles with Sizmek organizations, including VP of Latin America with MediaMind and SVP of Video, Broadcast & Digital with Digital Generation, yielded similar outcomes, including $50M growth for DG and a complete turnaround for MediaMind’s contracting business.

Prior to Sizmek, I served as VP of Sales & New Business Development with Visible World and was an EVP/Founder of SWMX and Integrated Marketing & Promotional Solutions.

As sports is a passion, I also worked with the NY Football Giants and New York Knicks earlier in my career.