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    Michia Rohrssen

    Michia Rohrssen

    Founder & CEO @Prodigy | Forbes 30 Under 30 | Partner @Alchemist Accelerator

    Entrepreneur San Francisco Charleston Southern U...
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    Experience
    Prodigy
    Exit
    Prodigy
    Founder, CEO 2015 - Present (over 11 years)
    Building the future of automotive retail.
    Smarter Solutions
    Smarter Solutions
    Founder 2011 - 2014 (about 3 years)
    + Worked with numerous companies from small tech startups such as HubStaff and LinkVana to major players including Quinstreet, VantageMedia, LeadFlash and DoublePositive.... more
    + Responsible for overall marketing strategy including organic and paid traffic acquisition, lead gen, analytics, conversion rate optimization, marketing automation and lead nurturing.
    + Achieved over 2,500 top 10 rankings for clients in extremely competitive landscapes
    Ultimate Defense System
    Ultimate Defense System
    Founder, Founder 2008 - 2011 (about 3 years)
    + Over 300,000 visits in first year online thanks to aggressive SEO, PPC and Social Campaigns
    + Achieved most followed Twitter user in niche within 3 months of launching
    +... more Increased conversion rates by 338% as a result of 13 highly optimized multivariate taguchi tests
    + Copies sold in over 25 countries
    Faction VC
    Faction VC
    Founder
    Alchemist Accelerator
    Alchemist Accelerator
    Partner 2018 - Present (over 8 years)
    Helping the world's greatest enterprise founders scale and raise capital.
    Founder
    Prodigy, Ultimate Defense System, Faction VC
    Employee
    Smarter Solutions, Alchemist Accelerator
    Investor
     
    Incubator
     
    Advisor
     
    Attorney
     
    Board Member
     
    Mentor
     
    Member
     
    Acquired
     
     
    Education
     
    About
    Achievements

    Highly versed in digital advertising, lead generation programs, demand generation, content creation, B2B marketing, B2C Marketing, online marketing and analytics.

    Recent successes:

    - Restructured 7 figure AdWords account resulting in a 35% boost in revenue and a 18% decrease in spend in the first month alone.

    - Boosted conversion rates for a lead gen program by 67% in just one week of optimization

    - 4x new users in 30 days through various customer acquisition strategies

    Specialties:
    Digital Advertising
    Multi-Channel Campaign Management
    Marketing Strategy
    B2C Marketing
    B2B Marketing
    SEO, SEM, PPC
    Thought Leadership
    Demand Generation
    Content Marketing
    Information Marketing
    Analytics
    Social Media
    Direct Response
    Email Marketing
    Lead Nurturing
    Lead Generation
    Conversion Optimization
    Copywriting

    Personal values include being hard-working, data-driven, dedicated to the mission, resourceful and relentlessly driven to exceed performance goals.

    Describe the most impressive thing you've done.
    Skills
    Growth Hacking Business Development PPC SEO/SEM Content Strategy Conversion Optimization HTML HTML5 & CSS3 PHP C++ Product Development Marketing Strategy Google Adwords Google Analytics Javascript Lead Generation
    Locations
    California
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