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    Michelle Fitzgerald

    Michelle Fitzgerald

    Experienced marketing and product strategist. Passionate about brand building, numbers, and changing the way we dine.

    Entrepreneur San Francisco Wheaton College '01
    getscrappymarketing.squarespace.com
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    Experience
    Off The Grid SF
    Off The Grid SF
    Marketing Strategist 2016 - Present (about 10 years)
    Get Scrappy
    Get Scrappy
    Consultant 2009 - Present (over 17 years)
    Independent consultant working with small to medium sized organizations to establish playbooks for marketing and product strategy.
    Pandora Media
    Pandora Media
    Director of Product Strategy 2012 - 2016 (over 3 years)
    iCharts
    iCharts
    Director of Marketing 2012 (9 months)
    Zinio
    Zinio
    Director of Global Marketing 2011 - 2012 (10 months)
    Yahoo
    Yahoo
    Ad Solutions, Sr. Manager (Y! Local, Maps, Small Business, Travel, Emerging Display Products) 2007 - 2010 (almost 4 years)
    LA TIMES
    LA TIMES
    Product Marketing, Manager 2006 - 2007 (8 months)
    Careerbuilder
    Exit
    Careerbuilder
    Partner Marketing, Manager 2002 - 2006 (almost 4 years)
    Founder
     
    Employee
    iCharts, Yahoo, Zinio, Careerbuilder, Pandora Media, Get Scrappy, LA TIMES, Off The Grid SF
    Investor
     
    Incubator
     
    Advisor
     
    Attorney
     
    Board Member
     
    Mentor
     
    Member
     
    Acquired
     
     
    Education
     
    About
    Achievements

    Yahoo! All-Star Recipient, Semi-Finalist in CareerBuilder.com "Big Ideas Competition" that resulted in creation of CB Espanol, Built first (virtual) multi-state Career Fair, ACME Award Recipient, Self-Published (2) Digital Books about SMB Marketing, Launched "Think Big, Act Small" QA Interview Series, Ongoing Development of Data-Rich KPI Dashboards to Guide Exec Teams (Past Work: CareerBuilder, LA Times, Yahoo!, Zinio, iCharts, Pandora)

    Describe the most impressive thing you've done.
    Skills
    Communications Product Marketing Analytics & Reporting Advertising Digital Marketing Email Marketing Marketing Research Marketing Strategy Social Media Marketing Business Development Email Financial Financial Modeling Google Analytics Management Market Research Marketing Management Microsoft Access Microsoft Excel Microsoft Office Microsoft PowerPoint Microsoft Word Microstrategy Packaging Planning Pricing Product Development Product Management Public Relations Purchasing Research Retail Sales Sales Training Strategic Planning Tableau Tableau Software Team Lead Test Training Video Wordpress
    Locations
    San Francisco Sonoma Valley Napa County
     
    Q&A
    What's the most useful business-related book you've ever read?

    Re-Work, Crossing the Chasm, Purple Cow

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