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    Michael Sutyak

    Michael Sutyak

    Growth expert. Partnering with creators to build and scale sustainable businesses. Building a holding co of digital businesses. previously @airbnb @tubi @lyft

    Product Manager San Francisco Stanford University '05
    michaelsutyak.com
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    Experience
    WME Entertainment
    WME Entertainment
    Advisor
    Airbnb
    Exit
    Airbnb
    Growth Lead, Experiences Incubations 2017 - 2019 (about 2 years)
    • Led digital acquisition and customer journey optimization for Airbnb Experiences, integrating paid media, SEO, and re-engagement
    campaigns.
    • Partnered with product... more
    Tubi
    Exit
    Tubi
    Product Manager, Growth 2015 - 2017 (over 2 years)
    • Delivered 9x YoY growth in monthly active users through high-performance digital campaigns, SEO strategies, and conversion
    optimization.
    • Developed a data-driven... more
    KIXEYE
    KIXEYE
    Growth Marketing Lead 2012 - 2015 (about 3 years)
    • Drove $110M+ in revenue via global digital marketing strategies, leveraging SEM, mobile UA, CRM, and performance creatives.
    • Built and managed cross-functional teams... more
    Lyft
    Lyft
    Product Growth, Data Science 2024 - Present (almost 3 years)
    • Spearheaded digital experimentation and A/B testing strategies to improve customer engagement and 14-day rider retention by 3%,
    leveraging data science and behavioral... more
    Forge New
    Forge New
    Founder & CEO 2023 - Present (over 3 years)
    • Founded and scaled a digital innovation studio, launching tech-enabled consumer products with top creators, leveraging performance
    marketing, SEO, and retention frameworks.
    •... more
    Catalyst Growth Partner
    Catalyst Growth Partner
    Founder, CEO 2019 - Present (almost 8 years)
    • Advised leading digital and financial brands including Unilever, Chegg, ClassPass, and Q.ai on marketing transformation,
    personalization, and funnel optimization.
    •... more
    Memix
    Memix
    Director, Growth & Marketing 2020 - 2023 (over 2 years)
    • Directed digital marketing strategy for a $1B+ consumer tech company, leading website optimization, CRM, and lifecycle engagement
    initiatives.
    • Orchestrated 8-figure... more
    Employee
    KIXEYE, Memix, Catalyst Growth Partner, Forge New, Lyft, Tubi, Airbnb
    Advisor
    WME Entertainment
     
    About
    Skills
    Entertainment Market Research Product Management Product Development Team Building Data Analysis Mobile Growth User Engagement Growth Hacking Growth Strategy and Execution Consumer Products Online Marketing Business Strategy
    Locations
    San Francisco New York City Los Angeles Silicon Valley
     
    Education
     
    Q&A
    What's the most useful business-related book you've ever read?

    The Magic of Thinking Big

    What's your favorite non-business book?

    Sapiens

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