WOLACO
Employee
Mike Petrakis
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Projects
An Illustration of My Work
- Brand Campaigns
- Personal Campaigns
- Athlete and Event Sponsorships
- College Ambassador Program
- Personal Campaigns
- Athlete and Event Sponsorships
- College Ambassador Program
Education
About
Achievements
In 2015, I generated over a million dollars in sales for Boast using a budget of less than $50,000. I did this in the following ways:
- Created an athlete sponsorship program that now features top American tennis players including Donald Young, who is the #3 American and best male African American tennis player in the world
- Developed our wholesale channel to span over 100 accounts in an 18 month period that saw a significant increase in the Spring 2015 season
- Launched a college ambassador program that now spans over 50 college campuses and generates 25% of our monthly e-commerce sales
- Doubled our email subscriber list and social following in 2015 through multiple online grassroots campaigns and Facebook advertisement marketing
- Directed Boast's position as the head apparel sponsor at the BB&T Atlanta Open, Connecticut Open, and the JP Morgan Tournament of Champions in Grand Central Terminal
Skills
Locations