-Propelled multi-million dollar revenue growth. Drove profitability and sustained positive cash flow throughout tenure as a CEO.
-Built a cohesive, high-performing team. Developed and led a cross-functional team of internal and outsourced staff, providing oversight and articulating direction to all departments, and saving over 70% in labor costs.
- Defined and constructed practical management metrics, key performance indicators, and methods.
- Managed all online and offline marketing activities. Created automated content syndication techniques and affiliate marketing programs to grow revenue with no capital investment; utilized deep understanding of analytics to improve online conversion rates by over 50% and decrease cost per customer acquisition by over 35%.
-Created and ran a global supply chain and logistics network.
-Pioneered and implemented custom inventory and shipping management system. Improved inventory accuracy by over 75% and decreased shipping errors by over 90%.