VP Salesforce Futures
Marc Escobosa (He/Him)
I’m a divining rod for untapped value. I use boundless curiosity, cross-industry pattern detection, and storytelling to shape businesses for the better.
I’m a divining rod for untapped value. I use boundless curiosity, cross-industry pattern detection, and storytelling to shape businesses for the better.
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Experience
Mode Media
VP of Product Management, Consumer Products
Product lead for mobile and video consumer products.
SV In.Fusion
Mentor
Arena Solutions
Vice President of Product Design
VP of Design & Marketing
Jul 2011 - Jul 2012
Transformed marketing from single to multi-product orientation including new positioning, pricing and go-to-market... more strategy
Tripled conversion rate for product signups with major redesign of website
Redefined content marketing strategy to position company as authority on mid-market manufacturing
VP of Product Design
Mar 2008 - Jun 2011
Key product architect for one of the first enterprise cloud companies
Led product design for more than 18 major releases of flagship product helping drive up subscriptions by 400% with retention over 85%
Consistently delivered elegant & implementable solutions to complex problems in a domain far outside realm of expertise
Led design research initiatives including ethnographic interviews and data mining of user behavioral patterns
Transitioned design & engineering groups from waterfall to agile practices and then again to incorporate lean startup principles
Spearheaded inclusion of customer-inspired features & improvements into product roadmap with tangible increase in customer satisfaction
Hired, managed & mentored design & front-end development teams
Senior Director of Product Design
Apr 2006 - Mar 2008
Director of Product Design
Mar 2004 - Apr 2006
Jul 2011 - Jul 2012
Transformed marketing from single to multi-product orientation including new positioning, pricing and go-to-market... more strategy
Tripled conversion rate for product signups with major redesign of website
Redefined content marketing strategy to position company as authority on mid-market manufacturing
VP of Product Design
Mar 2008 - Jun 2011
Key product architect for one of the first enterprise cloud companies
Led product design for more than 18 major releases of flagship product helping drive up subscriptions by 400% with retention over 85%
Consistently delivered elegant & implementable solutions to complex problems in a domain far outside realm of expertise
Led design research initiatives including ethnographic interviews and data mining of user behavioral patterns
Transitioned design & engineering groups from waterfall to agile practices and then again to incorporate lean startup principles
Spearheaded inclusion of customer-inspired features & improvements into product roadmap with tangible increase in customer satisfaction
Hired, managed & mentored design & front-end development teams
Senior Director of Product Design
Apr 2006 - Mar 2008
Director of Product Design
Mar 2004 - Apr 2006
Employee
Zaudhaus
Founder
Microsoft
Design Intern
Designed ways Office 2007 could take advantage of the meta-data browsing capabilities in the Longhorn operating system
Evaluated usability & desirability of proposed... more designs with subjects in lab
Evaluated usability & desirability of proposed... more designs with subjects in lab
Zaudhaus
Founder & Principal
Zaudhaus was a strategic design and technology firm I founded with Victor Zaud in 1998
Architected the user interface for bom.com (now arena solutions) for which we... more received the IDSA bronze award for interface design in 2002
Designed identity, website and application interface for a half-dozen venture-backed tech startups
Designed guest experience for high-end hotels in Belize & Big Sur
Architected the user interface for bom.com (now arena solutions) for which we... more received the IDSA bronze award for interface design in 2002
Designed identity, website and application interface for a half-dozen venture-backed tech startups
Designed guest experience for high-end hotels in Belize & Big Sur
NetObjects
Senior Product Designer
NetObjects Fusion was the first web development tool to focus the user on building sites, not pages and to do so without requiring the user to know any html. In what became... more commonplace thereafter, the NetObjects Fusion interface resembled a page layout application rather than a text editor; it then constructed the HTML for you based on your layout.
Working under co-founder Clement Mok, I designed major portions of the NetObjects Fusion interface versions 1.0 through 4.0 including everything from the interface architecture down to screens, dialog boxes, palettes and icons.
Working under co-founder Clement Mok, I designed major portions of the NetObjects Fusion interface versions 1.0 through 4.0 including everything from the interface architecture down to screens, dialog boxes, palettes and icons.
Founder
Employee
Mentor
Education
About
Achievements
Designed the workflow for 24 Hours in Cyberspace which was added to the Smithsonian's permanent collection. Designed the interface for website authoring software NetObjects Fusion which sold more than 10M+ copies. Led Product and Design teams for one of the first enterprise SaaS startups, shipping more than 18 major releases and several hundred minor ones over 8 years. Produced a series of microdocumentaries around food and culture in an app I also helped design and pitched it all at the Digital NewFronts. Led key consulting relationships on behalf of Salesforce with the executive teams of strategic customers including Apple, T-Mobile, HAYS, Caesars Entertainment, and many more.
Describe the most impressive thing you've done.
Skills
Projects
Art project about the impact of the internet
Interaction Designer · 24 Hours in Cyberspace (February 8, 1996) was "the largest one-day online event" up to that date, headed by… · More photographer Rick Smolan with Jennifer Erwitt, Tom Melcher, Samir Arora and Clement Mok. The project brought together the world's top 1,000 photographers, editors, programmers, and interactive designers to create a digital time capsule of online life."
I helped design the end to end workflow for a group of 200 photographers shooting analog chrome film to get their images back to HQ in SF so we could publish their images on the same day they were shot.
I helped design the end to end workflow for a group of 200 photographers shooting analog chrome film to get their images back to HQ in SF so we could publish their images on the same day they were shot.