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    Meredith McPherron

    Meredith McPherron

    Meredith offers focused insight, broad experience, and a deep network as an angel investor and advisor focused on consumer/tech, B2B platforms, data.

    Boston Harvard University '89
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    Experience
    Harvard Business School
    Harvard Business School
    Director, Rock Center for Entrepreneurship 2012 - 2015 (over 2 years)
    Managed team of 10 to elevate the profile of the Rock Center, California Research Center and the HBS entrepreneurial program.
    Lead rebranding/redesign of the HBS New Venture... more
    Market Edge Solutions
    Market Edge Solutions
    Founder, President 2005 - Present (about 21 years)
    Market Edge Solutions offers a variety of strategic marketing services including"go to market" planning and execution for early-mid stage internet and mobile first companies.... more
    Direct Hit Technologies
    Direct Hit Technologies
    VP of Marketing 1999 - 2000 (about 1 year)
    Direct Hit Technologies was a Boston-based search engine company that provided search engine services to major web portals and operated a public search engine. Founded in... more
    General Mills
    General Mills
    Brand Manager 1993 - 1996 (about 3 years)
    Manager on pipeline new product development for cereal division.
    Launched largest Cheerios line extension - Frosted Cheerios.
    Manager for Golden Grahams - forged new... more
    Guinness Import Company
    Guinness Import Company
    Director 1997 - 1999 (about 2 years)
    Brand manager, Harp Lager - annual sales growth +40% under my tenure
    Director - lead reorganization of sales and marketing teams post merger with Diageo
    MIT School of Architecture + Planning
    MIT School of Architecture + Planning
    Advisor 2017 - Present (over 9 years)
    Harvard School of Engineering and Applied Sciences
    Harvard School of Engineering and Applied Sciences
    Advisor 2016 - Present (almost 10 years)
    Founder
    Market Edge Solutions
    Employee
    Harvard Business School, General Mills, Guinness Import Company, Direct Hit Technologies
    Advisor
    Harvard School of Engineering and Applied Sciences, MIT School of Architecture + Planning
     
    Education
     
    About
    Skills
    Entrepreneurship Product Marketing Brand and Product Marketing Management
    Locations
    New York City Silicon Valley San Francisco South San Francisco Boston Cambridge Waltham Lexington Newton Woburn
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