Founder, CTO
Mason Blake
Founder + CTO @upcounsel. Engineering leader from @betterworldbooks and @jambase ... I scale amazing products and build killer teams.
Founder + CTO @upcounsel. Engineering leader from @betterworldbooks and @jambase ... I scale amazing products and build killer teams.
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Experience
Exit
JamBase
Lead Engineer
• Primary owner of entire tech stack for a web application serving over 10M+ page views/month.
• Led the rebuild of the primary website from classic ASP to ASP.NET w/ C#.... more
• Built several internal tools to dramatically increase efficiency for adding concerts and reconciling them against complex business logic.
* Launched several major initiatives including a ticketing marketplace, a live concert photo galleries feature, search enhancements, landing page systems and much more.
• Led the rebuild of the primary website from classic ASP to ASP.NET w/ C#.... more
• Built several internal tools to dramatically increase efficiency for adding concerts and reconciling them against complex business logic.
* Launched several major initiatives including a ticketing marketplace, a live concert photo galleries feature, search enhancements, landing page systems and much more.
Better World Books
Lead Engineer
• Primary owner of multiple web properties
• Architected company's first e-commerce website offering used books direct to consumer
• Evaluated and integrated book vendors... more offering new titles amongst used inventory
• Architected and implemented a complex order fulfillment system using Salesforce and custom desktop software aimed at warehouse employees
• Architected company's first e-commerce website offering used books direct to consumer
• Evaluated and integrated book vendors... more offering new titles amongst used inventory
• Architected and implemented a complex order fulfillment system using Salesforce and custom desktop software aimed at warehouse employees
WallFly
Founder, Consultant
Offered a wide variety of services to clientele. Some engagements with key clients included:
• full web applications built from scratch including e-commerce, blogs, music... more venues, retail shops
• middleware adapters for desktop applications and 3rd party integrations
• maintenance for large desktop software aimed at training surgical residents
• technology and SDLC strategy services
• offshore hiring and team growth
• onsite mentorship for developers
• full web applications built from scratch including e-commerce, blogs, music... more venues, retail shops
• middleware adapters for desktop applications and 3rd party integrations
• maintenance for large desktop software aimed at training surgical residents
• technology and SDLC strategy services
• offshore hiring and team growth
• onsite mentorship for developers
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