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    Marwa Muhammad

    Marwa Muhammad

    AI-first fractional PM. Founder @trance-1. Formerly at @origin-financial, @giving-assistant, @savioke. Consultant @circle. HCI at @carnegie-mellon-university.

    User Researcher Boston Carnegie Mellon Unive...
    nokshistudio.com
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    Experience
    Nokshi Studio
    Nokshi Studio
    AI-first Product Leader 2022 - Present (almost 4 years)
    • Spearhead product initiatives encompassing fractional AI-first product strategy &
    execution, PM organization upskilling, & startup coaching for diverse client... more portfolios
    • Upskill 140 PMs to be AI-First at a global healthcare organization
    • Lead AI-first design sprints to rapidly test & validate products for PE-backed ventures
    • Championed research initiatives & led optimizations for leading web3 stablecoin
    company, Circle, creators of USDC, resulting in a 22% increase in engagement
    • Launched Dreamie’s first software solution, driving 400% user growth week-over-week
    • Clients include T-Mobile, Charlie Finance (acquired by Chime), 500 Global, Xylo AI
    Origin
    Origin
    Director of Product / Group Product Manager 2021 - 2022 (11 months)
    • Defined the vision for the core product, aligning the business strategy to transition from a services-only model to a scalable SaaS offering for financial planning
    ... more • Led strategy for 3 product teams, achieving a 91% increase in users receiving personalized financial plans through onboarding, dashboard & automation improvements
    • Directed an information architecture audit to streamline onboarding, increasing profile completion rates by 17% through trust-focused, simplified design improvements
    • Built & managed a high-performing team of product managers
    Giving Assistant
    Giving Assistant
    Director of Product / Group Product Manager 2020 - 2021 (about 1 year)
    • Increased MoM revenue by 18% by taking site from position 8 to 4 in search results
    • Led front-end re-architecture, boosting mobile performance by 100%, desktop by... more 40%; increased development speed by 20-40%
    • Redesigned mobile pages reducing bounce rate by 5% & increasing revenue by $30K
    • Managed a strong team of product managers, driving growth & excellence
    Savioke
    Savioke
    User Experience Lead & First Product Manager 2019 - 2020 (10 months)
    • Solely handled UX, user research, product management. Collaborated across customer experience, operations, sales, hardware & software engineering teams
    • Led the... more team through sales pivots & conducted research into multiple potential markets including healthcare, last-mile delivery, & hospitality
    • Created & launched product process & managed all cross-functional software projects
    • Translated vision into product initiatives & user stories; created storyboards, prototypes
    Trance
    Trance
    Co-founder & Chief Product/UX Officer 2013 - 2019 (over 6 years)
    • Founded company that reached 15% of market share, hired 10 employees
    • Raised $1.26 million. Backed by 500 Global, Fusion Fund, Carnegie Mellon
    • Created an extremely... more engaged community with top quartile opening app 9 times/day, 72% returning users after a week, users creating over 100K original videos
    • Launched 2 iOS apps. Designed prototypes & conducted quantitative & user research
    • Managed employees in design, marketing, community, content teams & oversaw social media
    • Solely handled company incorporation, budget & finances, accounting, HR, legal. Led business development. Ran board meetings as founding board member & secretary
    • Led business development. Managed partnerships with shows, music producers, studios
    CGI
    CGI
    Project Manager and Lead Designer 2012 (11 months)
    • Led a team of 4 consulting for Logica on project for Electricidade de Portugal
    • Primary client-facing team member handling communication & expectation with client.... more Delivered on schedule & under budget
    • Managed full product cycle from conducting user research using contextual inquiries & expert interviews, identifying problem, designing & implementing prototype of solution
    • Received high commendation from client
    WeSpeke
    WeSpeke
    UX and Marketing 2012 (2 months)
    • Developed detailed competitive analysis for the startup which is a global social network based on language acquisition and cultural exchange
    • Planned & developed... more social media strategy for product launch directly with CEO
    • Managed concept video production & assisted in national & international user testing
    • Generated revenue model & analyzed revenue generation from ads
    Freddie Mac
    Freddie Mac
    Project Lead 2010 - 2011 (over 1 year)
    • Led 2 legacy projects to retire current system for loan management
    • Analyzed current processes for incoming & outgoing cash to identify inefficiencies
    • Managed... more budget & scheduling for Cash Flow Forecasting project worth $1 million
    • Maintained requirements, functional specifications & test cases for project
    • Created daily & weekly reports on resource allocation for upper management
    • Programmed VBA macros to automate 3 manual reporting processes used weekly, bringing the process that took an hour down to a second
    • Assisted in the remediation of technical issues in the loan purchasing systems
    Founder
     
    Employee
    Freddie Mac, WeSpeke, CGI, Trance, Savioke, Giving Assistant, Origin, Nokshi Studio
    Investor
     
    Incubator
     
    Advisor
     
    Attorney
     
    Board Member
     
    Mentor
     
    Member
     
    Acquired
     
     
    Projects
    Robots Byte In
    Teaching computing to middle schools using robots
    Created school curriculum to teach programming to middle schools & taught to 12 students. Published research paper on IEEE.
     
    Education
     
    About
    Achievements

    Entrepreneurial AI-First Product Leader with 15+ years of experience driving products from concept to successful launch & upskilling PMs globally. Combines technical expertise, deep research skills, design capabilities with an AI-first approach. Proven track record across fintech, healthcare, SaaS, mobile, consumer, web3, & robotics. Mentor for 500 Global supporting startups internationally.

    Describe the most impressive thing you've done.
    Skills
    User Research Product Development Product Management User Experience Design Product
    Locations
    Boston
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