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    Mark Fidelman

    Mark Fidelman

    Strong marketing and sales background, influencer, Author of SOCIALIZED! Forbes Columnist

    Angel Los Angeles University of San Fra...
    fanaticsmedia.com
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    Experience
    SmartBlocks
    SmartBlocks
    Founder
    Autodesk
    Autodesk
    Employee
    A.T. Kearney
    A.T. Kearney
    Employee
    LeadPoint, Savings.com, Estalea
    LeadPoint, Savings.com, Estalea
    CMO
    VarsityPix
    VarsityPix
    Advisor
    Chukles
    Chukles
    Advisor
    LeadpointMoneytipsprimechain
    LeadpointMoneytipsprimechain
    Chief Marketing Officer 2018 - Present (over 8 years)
    Responsible for all marketing programs within the entire technology product suite including digital marketing and ecommerce. Developed and defined channel, affiliate and direct... more marketing programs for all retail product lines. Managed acquisition and conversion efforts via a robust customer lifecycle program. * Created and instituted a marketing program for a new product line that resulted in recurring revenue from $0 to $3 million in 12 months. * Added 225,000 new customers to user base via chan
    Raynforest
    Raynforest
    Founder, CEO 2013 - Present (over 13 years)
    Fanatics Media
    Fanatics Media
    Chief Marketing Officer 2012 - 2018 (over 5 years)
    Fanatics Media is a digital marketing agency with a focus on digital marketing and ecommerce. Define and drive eCommerce marketing strategy for multimillion dollar revenue... more streams across 20+ brands and online stores. Manage acquisition and conversion efforts via digital, physical and online products lines. * Led strategic digital marketing initiatives for several brands including Home Depot, Best Buy, Oracle, IBM, Microsoft, Discovery TV, RCN Cable, Dominos, Jack in the Box, Warner Brothers and
    MindTouch
    MindTouch
    Executive Vice President Sales and Marketing 2009 - 2011 (almost 2 years)
    Customer Service Technology Company focused on next generation customer support communities. Lead marketing strategy and sales team. Responsible for inbound and outbound acquisition,... more retention, content, social, marketing design, and brand marketing. * Key clients include Intel, Washington Post, Autodesk, Microsoft, HTC and Intuit. * Created and instituted a sales and marketing turnaround program that grew sales by +/- 20% every quarter since start date. * Re-branded and re-packaged services to e
    axon
    axon
    Executive Vice President of Sales (Section 16 Officer) 2008 - 2009 (about 1 year)
    AXON) Executive Vice President of Sales (Section 16 Officer) $120 million P&L sales and customer service responsibility for entire AXON product line. Key member of the... more core executive team reporting to the CEO. Developed and executed business cases and market strategies to extend and diversify business into mobile video space. Managed 4 Vice Presidents, 48 direct reports and all international sales personnel in business development, channel sales, and direct sales positions. * Established online
    Founder
    Raynforest, SmartBlocks
    Employee
    Autodesk, A.T. Kearney, axon, MindTouch, Fanatics Media, LeadpointMoneytipsprimechain, LeadPoint, Savings.com, Estalea
    Investor
     
    Incubator
     
    Advisor
    Chukles, VarsityPix
    Attorney
     
    Board Member
     
    Mentor
     
    Member
     
    Acquired
     
     
    Education
     
    About
    Achievements

    * Mark was Named Huffington Post Top 50 Most Social Executives
    * Mark writes the popular Socialized and Mobilized column for Forbes
    * Mark is author of the best seller Socialized! where he outlined best practices in influencer marketing
    * Mark has been involved at the executive level of some high growth startups, one was purchased by Barry Diller's IAC another is still a large going concern.

    Describe the most impressive thing you've done.
    Skills
    Advertising AutoDesk Business Development Consulting Customer Relationship Management E-Commerce Ecommerce IBM Infrastructure International Sales Management Marketing Management Microsoft Microsoft Sharepoint Oracle Outsourcing P&L Public Relations Retail Sales SharePoint Video VOICE
    Locations
    San Diego Santa Monica
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