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    Mark Hadfield

    Mark Hadfield

    Serial founder with 5 successful companies and 3 exits. Deep experience with capital raising, product development, sales, marketing, HR and operations.

    COO San Francisco University of Natal, ...
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    Experience
    Persimmon
    Persimmon
    CEO / Founder 2022 - 2025 (over 3 years)
    Founded this Telehealth / at-home healthcare startup from inception.
    Raised a seed round of $1m from Draper Associates, recruited the team, lead the product strategy and... more launched as MVP six months later. Lead the company as CEO for three years during which time it grew to $10m ARR with over 700 registered nurses (Providers) and over 35,000 repeat customers.
    Raised a total of $13m in venture capital over three separate rounds.
    HelloMD
    HelloMD
    Founder & CEO 2014 - 2020 (almost 7 years)
    HelloMD was the first Telehealth provider of cannabis recommendations (prescriptions) and lead the market for this service conducting over 100,000 of them in California, New... more York and Canada. I founded the company, recruited the team, put the first service into the market generating revenue as a B2C.

    Faced with a highly restricted ability to advertise we adopted a strategy of content marketing which lead to over 250,000 visitors per month to our website with a 6% conversion to revenue.

    In 2017 I lead the company through an oversubscribed seed investment round under the Reg CF rules, and followed with additional $9m of capital in a Series A round from institutional investors.

    We then launched a B2B service offering making our doctors service available as a white label offering to over 100 cannabis retailers and brands, and launched operations in Canada closing Shoppers Drug Mart and other cannabis licensees as marquee clients.

    HelloMD continues on today as a leading medical brand in the cannabis industry.
    Nscaled
    Exit
    Nscaled
    Founder
    AddLive
    AddLive
    Chief Revenue Officer 2012 - 2013 (4 months)
    I met the Addlive team when they were a UK based company under a different name, and with no customers or revenue. Working with the founder, I rebranded the company as AddLive,... more and helped incorporate it in the US as a Delaware company.

    AddLive provided video conferencing services using the emerging WebRTC protocol under development by Google and others.

    In the following months, I lead the go-to-market effort for AddLive in the US through an OEM strategy. I helped close the first customers and revenue, which provided the credibility to provide services to Snapchat under the same model. Three days before releasing the video conferencing features in Snapchat, they acquired AddLive for $30m +.
    Workshare
    Workshare
    Founder and COO 1996 - 2006 (about 10 years)
    Workshare is a company I co-founded in London in 1998. Workshare provides document collaboration software that enables people to accurately create and control high-value content... more more efficiently. Workshare dominates the market with over 8,000 customers and close to 2m end users.

    Shortly after founding the company and acquiring our first customers, I relocated to the US and established the NA presence in San Francisco running sales, marketing, business development and support. I established a channel sales program with over 200 alliance partners (SI, ISV's and others).

    I was a board member and part of the fund raising process securing Angel funding of $750,000, then Series A with Spark Capital (then Quester) of $4.5m, and finally Series B with Intel Capital and SteelPoint Capital of $26m.

    At my time of leaving the company was delivering $20m in sales ($2m in profit) with 99% renewals. I helped recruit the new CEO and left the company shortly thereafter to start a new venture.
    TrialSiteNews
    TrialSiteNews
    President 2020 - Present (almost 6 years)
    Trialsitenews.com is a media company dedicated to transparent and unbiased reporting on the clinical trials industry. The site is generating substantial and growing traffic... more from leading medical, pharmaceutical, biotech and governmental organizations around the world, and has quickly become an influential voice in healthcare. My role with the company is to help evolve the technical platform and business model into something beyond news and media.
    Founder
    Nscaled
    Employee
    Workshare, TrialSiteNews, AddLive, HelloMD, Persimmon
    Investor
     
    Incubator
     
    Advisor
     
    Attorney
     
    Board Member
     
    Mentor
     
    Member
     
    Acquired
     
     
    Education
     
    About
    Achievements

    I am a serial technology entrepreneur who has founded five companies from inception, nurtured them through early developments and seen three of them to exit.

    As a CEO, I excel at leading the sales and product teams, closing initial and large deals, evolving the product strategy to meet customer needs and capital raising and general management. I have created and managed sales execution models including B2C, B2B and combinations of both including channel and direct selling.

    I have broad management experience with all other areas of C-level leadership decision making including capital raising, financial modeling, marketing, positioning, legal and corporate governance, HR, customer service and public speaking.

    I have raised millions of dollars of capital at all stages and from different types of investors. (seed, institutional and public markets under Reg CF rules), however I believe that limited access to capital creates more focussed and efficient.

    Describe the most impressive thing you've done.
    Skills
    Sales and Marketing Product Development Entrepreneurial Hiring
    Locations
    San Francisco
     
    Q&A
    What's your favorite non-business book?

    Zorba the Greek, The God Delusion,

    If money were not an issue, what would you be doing right now?

    Starting a new business

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