Marcus Nelson

Experience

Full Nelson Marketing

Marketing Mercenary / Fractional CMO 2014 - Present (over 12 years)

• Salesforce — Led a team of cross-functional stakeholders to develop and execute product naming,storytelling, and sales collateral for Salesforce Analytics (now part of Einstein),... more

Salesforce

Director of Product Marketing — Head of Global Social Media 2009 - 2012 (almost 3 years)

• Owned messaging strategy & vision for a Small Business microsite to deliver relevant content, on-brand
design, and video FAQs addressing CRM questions, boosting sales... more

Exit

Flowtown

Advisor

Exit

Sponge

Advisor

vidIQ

Advisor

Exit

Voter

Advisor

Exit

Addvocate

Founder / CEO / Chief Marketing Officer 2012 - 2014 (about 2 years)

• Founded a new product category, including product vision, brand story, strategic marketing programs, and
pitch decks to communicate the benefits of employee advocacy... more

UserVoice

Co-Founder / Chief Marketing Officer 2008 - 2009 (over 1 year)

• Developed growth hack to survive the economic crash through the now ubiquitous 'Feedback' tab and
partnered with essential social media products to employ our 'Powered... more

Employee

Salesforce, UserVoice, Addvocate, Full Nelson Marketing

Advisor

SalesLoft, vidIQ, Sponge, Flowtown, Teens in Tech Labs, Jisst, Voter, Classifi, Market Meme

Education

About

Achievements

• Founder of UserVoice & Addvocate
• Brand Building & Analysis – Strategized and delivered naming concepts for Faraday Future and vehicle line, including negotiation and acquisition of a new domain purchase (ff.com) – saving the company $400,000.
• Branding & Identity – Press releases around FF.com’s "Out of stealth mode" release produced 340+ posts comparing our company to much bigger competitors such as Tesla, Fisker, Google & Apple
• Product Launches – Four new product releases & multiple events, including Salesforce SMB, Chatter, and Salesforce blogs, including redesigning an SMB landing page, increased lead conversion by 1400%.
• Corporate Messaging – Garnered and secured $335M of government tax credits for Faraday Future through tactical message development and communication strategy, resulting in hundreds of news articles.

Describe the most impressive thing you've done.

Skills

Go to Market Strategy Business Development Business Strategy Product Marketing Social Media Marketing Product Development Investor Pitch Decks Investor Relations Analyst Relations Enterprise Software Social Media Product Strategy Digital Marketing Online Marketing Public Relations Public Speaking Writing Entrepreneurship Customer Relations Copywriting Brand Development Strategic Planning Web Design Graphic Design Corporate Communications Content Creation Product Launches Acct Mgmt Communications Customer Service Leadership Management Marketing Management Marketing Strategy Media Relations Product Launch Product Management Social Networking User Interface Advertising New Business Development Web Analytics Wordpress

Locations

San Francisco San Francisco Bay Area Orange County Austin Los Angeles Dallas New York Brooklyn Seattle Portland New York City

Marcus Nelson

Former @Salesforce product/brand marketer • Co-founder @UserVoice & addvocate • leadership, branding, product marketing & messaging, pr/comms, sales enablement