Head of Design and Marketing
Stayed after acquisition to lead marketing and design. Perform market experimentation that would attract, engage, and convert consumer adoption and generate customer demand... more for the “Fresh Food Robot”
- Created and delivered the next generation Fresh Food Robot premium industrial design; researched, ideated, and tested marketing tactics and onboarding materials that reduced operation costs by 30%
- Developed new Go-To-Market strategies utilizing DoorDash’s brand equity, receiving 92% of consumer trust; collaborated with cross-functional teams unifying brand language and visuals
- Partnered with Kellogg’s and General Mills to launch interactive, customizable “food” experiences; created a beyond the breakfast concept; reduced GM’s plastic waste at Google by 70% in 3 months
- Oversaw 10+ monthly consumer experiments at healthcare and higher education organizations across the US; achieved up to 4x lift in sales at managed locations, surpassing target goals
- Hired and mentored a global marketing team that scaled from 2 to 10 individuals; produced 500+ pieces of collateral, plus reduced overhead costs through LATAM talent to meet tight budget needs
- Launched “ChowCloud” (a cloud portal that managed the food robot) and rolled out an awareness marketing campaign that engaged with customers; grew monthly users by 410% in 9 months
- Created and delivered the next generation Fresh Food Robot premium industrial design; researched, ideated, and tested marketing tactics and onboarding materials that reduced operation costs by 30%
- Developed new Go-To-Market strategies utilizing DoorDash’s brand equity, receiving 92% of consumer trust; collaborated with cross-functional teams unifying brand language and visuals
- Partnered with Kellogg’s and General Mills to launch interactive, customizable “food” experiences; created a beyond the breakfast concept; reduced GM’s plastic waste at Google by 70% in 3 months
- Oversaw 10+ monthly consumer experiments at healthcare and higher education organizations across the US; achieved up to 4x lift in sales at managed locations, surpassing target goals
- Hired and mentored a global marketing team that scaled from 2 to 10 individuals; produced 500+ pieces of collateral, plus reduced overhead costs through LATAM talent to meet tight budget needs
- Launched “ChowCloud” (a cloud portal that managed the food robot) and rolled out an awareness marketing campaign that engaged with customers; grew monthly users by 410% in 9 months
