Founder
Manyam Mallela
Co-Founder, Head of AI at Blueshift, Employee#1(Kosmix -> @walmartlabs), Angel Investor, UT Austin CS, IIT-Bombay CS
Co-Founder, Head of AI at Blueshift, Employee#1(Kosmix -> @walmartlabs), Angel Investor, UT Austin CS, IIT-Bombay CS
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Experience
Kosmix
Employee
Righthealth
Employee
Tweetbeat
Employee
Meehive
Employee
Paloalto Research Center
Employee
Walmart Labs
Employee
Founder
Employee
Projects
AI-Powered Customer Data Activation on All MarketingChannels
360-Degree Customer Profiles
Your customer record is no longer static! Customer profiles in Blueshift update in real-time with every customer… · More interaction, to present you a single customer view.
AI-Powered Recommendations
Is your recommendation engine a black box? With Blueshift, marketers can be in full control of their recommendation logic, and deploy it with ease on every channel.
Predictive Segmentation
Stuck in list-pull hell? Use Blueshift’s predictive segments to zoom in on the right users.
Trigger Based Automation
Say no to batch and blast. Trigger every engagement based on customer behavior.
Your customer record is no longer static! Customer profiles in Blueshift update in real-time with every customer… · More interaction, to present you a single customer view.
AI-Powered Recommendations
Is your recommendation engine a black box? With Blueshift, marketers can be in full control of their recommendation logic, and deploy it with ease on every channel.
Predictive Segmentation
Stuck in list-pull hell? Use Blueshift’s predictive segments to zoom in on the right users.
Trigger Based Automation
Say no to batch and blast. Trigger every engagement based on customer behavior.
Activate Your Customer Data on Every Marketing Channel
Blueshift solves the problem of building personalized, content-rich campaigns and customer journeys with a first-of-its-kind approach to customer engagement… · More that brings Data, Artificial Intelligence, and Cross-Channel Automation together into a unified, quick to implement product.
Unlike legacy marketing cloud solutions and overly simplistic “point-and-click” tools that do not have AI at their core, this unified approach provides the following advantages:
Enter Customers into Journeys at Exactly the Right Time & Right Channel, Based on AI.
In the past, marketers struggled to define rules that should determine when customers enter a journey. With Blueshift, marketers can use AI-Powered Predictive Scores to launch journeys at the perfect time for each customer.
Insert AI-Powered Content Recommendations at Each Step.
With legacy systems, it is often hard to combine content-rich personal experience with automated campaigns. With Blueshift, the visual campaign builder is fully integrated with an AI-Powered Recommendation Studio for content & product recommendations, ensuring a content-rich 1:1 experience across channels. Marketers can even a/b test different types of recommendations.
Track & Measure Campaigns in an Intuitive, Visual Interface.
Legacy systems are unable to tie back attribution data and visualize the data at each step of the customer journey. With Blueshift’s unique integrated approach, marketers select their own conversion metrics from any part of their funnel, customize their attribution models, and visualize campaign performance at each step.
Unlike legacy marketing cloud solutions and overly simplistic “point-and-click” tools that do not have AI at their core, this unified approach provides the following advantages:
Enter Customers into Journeys at Exactly the Right Time & Right Channel, Based on AI.
In the past, marketers struggled to define rules that should determine when customers enter a journey. With Blueshift, marketers can use AI-Powered Predictive Scores to launch journeys at the perfect time for each customer.
Insert AI-Powered Content Recommendations at Each Step.
With legacy systems, it is often hard to combine content-rich personal experience with automated campaigns. With Blueshift, the visual campaign builder is fully integrated with an AI-Powered Recommendation Studio for content & product recommendations, ensuring a content-rich 1:1 experience across channels. Marketers can even a/b test different types of recommendations.
Track & Measure Campaigns in an Intuitive, Visual Interface.
Legacy systems are unable to tie back attribution data and visualize the data at each step of the customer journey. With Blueshift’s unique integrated approach, marketers select their own conversion metrics from any part of their funnel, customize their attribution models, and visualize campaign performance at each step.
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