Icebergs (Acquired by Pinterest)
Advisor
Morgan Johnson
I have invested and operated in both private and public companies for over 15 years. I am passionate about health, wellness and nutrition.
I have invested and operated in both private and public companies for over 15 years. I am passionate about health, wellness and nutrition.
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Experience
Advisor
Ample Hills Creamery
President
Supporting CEO/CCO (The Founders) in the execution of their strategy and vision for the company, including national expansion and diversification of distribution beyond retail.
Grew... more revenue from $6.4m (2017) to $11.9m (2019), employees from 100 to 330 at seasonal peak, 4-wall store count from 7 to 19 locations and geographical spread from 2 to 4 states.
Led the research, selection and implementation of a best-in-class human resources platform and partner, which enabled successful and streamlined personnel growth and expansion.
Expanded wholesale distribution from 75 to 900+ locations and revenue growth of $300k to $1m.
Transformed and standardised the retail lease negotiation process and structure, resulting in elimination of onerous guarantees, increase in landlord contribution to construction and more favourable rent structures.
Ran the fund-raising processes for almost $15m of investment capital, as well as securing $1.75m bank credit facility.
Grew... more revenue from $6.4m (2017) to $11.9m (2019), employees from 100 to 330 at seasonal peak, 4-wall store count from 7 to 19 locations and geographical spread from 2 to 4 states.
Led the research, selection and implementation of a best-in-class human resources platform and partner, which enabled successful and streamlined personnel growth and expansion.
Expanded wholesale distribution from 75 to 900+ locations and revenue growth of $300k to $1m.
Transformed and standardised the retail lease negotiation process and structure, resulting in elimination of onerous guarantees, increase in landlord contribution to construction and more favourable rent structures.
Ran the fund-raising processes for almost $15m of investment capital, as well as securing $1.75m bank credit facility.
Employee
Advisor
Education
About
Achievements
I have a set of unique experiences ranging from the extreme challenges of a hedge fund during the financial crisis to operating within a growth stage company, navigating the operational and cultural challenges of rapid expansion in a competitive and challenging industry. I have negotiated and executed partnerships with global brands such as Disney and Marvel as well as locally focussed collaborations with brands such as Black Tap, Baked By Melissa and more.
These experiences allowed me to develop a powerful and effective ability to communicate, collaborate and lead across a spectrum of partners ranging from founding teams, C-suite level executives and investors.
I believe my superpower is my EQ, allowing me to operate and thrive in pressured and constantly changing environments in a collaborative and supportive way.
Ultimately, I believe my failures have given me my most valuable learnings - those of persistence, confidence and the power of a team.
Describe the most impressive thing you've done.
Locations