Entrepreneur, Founder & Co-founder of 3 companies + 1 non-profit (Insurtech, Healthtech & Entertainment), CEO, CMO, 15 years + Leadership, Marketing & Brand expert, ex. Apple & iTunes.
Lulu is an Entrepreneur, Leader and Brand & Marketing expert with 15 years of experience in building brands, positioning and selling products & experiences across the technology, consumer goods and entertainment spaces. She specializes in Entrepreneurship, Branding, Customer Experience, Customer Acquisition & Retention, Performance Marketing and Content Creation.
Lulu is currently co-founder & CMO at a Fintech / Insurtech start-up in the U.S. providing fair, transparent and affordable auto, renters & life insurance to the Hispanic underserved market.
Lulu is also the founder and creative producer of ONDALINDA, a music, art and wellness festival that celebrates arts, craftsmanship and indigenous & local communities in Mexico. www.ondalinda.com
A passionate Nature lover, Lulu founded a non-profit called PLANET BUYBACK along with 5 other communities of the music & entertainment space (Mayan Warrior, Maxa, Sacbe, Inner Refuge & Conscious Lifestyle). An accessible and easy platform to fund vetted & impactful land and ocean conservation projects. www.planetbuyback.com
Lulu also writes article and guides on Personal Development, Life Goals and Self-Improvement and is a Private Executive Coach / Mentor for a selected number of high-profile individuals. (Find her on Medium).
Previously, Lulu co-founded Torii Labs, The Plant Medicine Company. A herbal tonic product company in the health & wellness space based in Los Angeles, CA.
Lulu worked at Apple inc. for 6+ years where she managed the Apple Shop (Store-in-Store program) Worldwide and also headed the Marketing & Merch for iTunes Gift Card in Europe. She specialized in retail strategy, sales & marketing and worldwide business development.
Describe the most impressive thing you've done.
Exactly what I am doing. I am passionate about my work and projects.
