Sr. Marketing, Lifecycle Marketing
Lifecycle marketing manager focused on upsell and cross-sell.
Lesya Pishchevskaya
Marketing and customer success team leader with 15+ years of experience working in tech companies, agencies, and startups in B2B and B2C.
Marketing and customer success team leader with 15+ years of experience working in tech companies, agencies, and startups in B2B and B2C.
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Experience
Google
Growth Marketing Manager
Growth Marketing Manager on Google Assistant. Both consumer & developer audiences.
Product Marketing Manager
Generated 100 leads/month that resulted in 10 loan applications/month and generating 5M in loan volume. Quarterly budgets ranged from $50K to $200K / quarter.
4C Insights
Director of Client Engagement
- Hired and oversaw all components of a 10-person team’s development, including goal setting, role training, career coaching, resource projections, and performance reviews.
-... more Led account support for 25+ client brands, including eBay, Legendary, Awesomeness TV, Coca-Cola, Samsung, and media agencies, including Merkle, Blue 449, Spark Foundry, overseeing all aspects of client engagement.
- Developed training for the company's online education program launched to 1K+ clients worldwide.
-... more Led account support for 25+ client brands, including eBay, Legendary, Awesomeness TV, Coca-Cola, Samsung, and media agencies, including Merkle, Blue 449, Spark Foundry, overseeing all aspects of client engagement.
- Developed training for the company's online education program launched to 1K+ clients worldwide.
Exit
Media Solutions Manager | Top Brands
Was one of the 40 interns Facebook hired in the summer of 2008. Presented my internship project directly to Marc Zuckerberg, Chris Cox, and Sheryl Sandberg. As a full-time... more employee:
- Managed 1K+ Facebook advertising campaigns generating $100MM+ in revenue.
- Clients included Disney Parks & Resorts, Intuit, HP, Intel, Apple, Sony, Expedia, and Best Western.
- Worked closely with Account Management, Sales, Product Marketing, Engineering, Data Science, and Advertising Technology teams.
- Managed 1K+ Facebook advertising campaigns generating $100MM+ in revenue.
- Clients included Disney Parks & Resorts, Intuit, HP, Intel, Apple, Sony, Expedia, and Best Western.
- Worked closely with Account Management, Sales, Product Marketing, Engineering, Data Science, and Advertising Technology teams.
Startup Monthly
Director, Public Relations & Marketing
Developed and executed marketing strategies for a startup accelerator.
ABC Fitness Solutions
Sr. Director, Lifecycle Marketing
IdealTarget
Co-Founder & CMO
Designed and managed all aspects of marketing for a real estate AI data analytics company generating $10K-$50K in monthly revenue.
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Q&A
What's the most useful business-related book you've ever read?
"Extreme Ownership: How U.S. Navy SEALs Lead and Win" by Jocko Willink and Leif Babin.
"Lean In" by Sheryl Sandberg.
"The Lean Startup" by Eric Ries.