Quantified Ardor
Founder
Lesley Ross
I founded Quantified Ardor, to help startups globally define key metrics and become more data-driven in every department, at every level in order to scale.
I founded Quantified Ardor, to help startups globally define key metrics and become more data-driven in every department, at every level in order to scale.
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Experience
UC Santa Barbara
Employee
Aegis Media
Employee
New Balance
Employee
Outward Bound California
Board Member
Quantified Ardor
Founder & Growth Accelerator
Regardless of industry, regardless of size, there comes a point in every company’s trajectory where they have to shift from intuition and passion to quantitative, methodical... more growth. This point usually comes after initial product/market fit has been established, when organic growth has typically driven the business so far, and when there’s promise of something more but it’s not clear to the current team exactly how to harness it. That’s where I come in.
Exit
Senior Director, Growth & Analytics
Director of Marketing
iProspect
VP, Managing Director
WPP Group
Search Director
Enjoy The Work
General Partner
Founder
Employee
Board Member
Education
About
Achievements
Increased physician acquisition efficiency by 45% in my first 90 days, 88% YoY, savings millions of wasted marketing dollars. Created lead rating system that increased quality of leads by >50%, enabling sales management to allocate resources toward the most qualified opportunities.
Managed iProspect's west coast presence, which included >20 clients and >40 people.
At CakeStyle, developed customized cross channel marketing analytics platform and data validation process for real time assessment of marketing efficacy and marketing channel valuation for new contract negotiation
Describe the most impressive thing you've done.
Skills
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