Founder
Lauren Berson
18+ year product and community builder. CEO & Founder, Conceive, changing outcomes in women's health. Formerly Weight Watchers, a16z, Google, Meebo, Citi.
18+ year product and community builder. CEO & Founder, Conceive, changing outcomes in women's health. Formerly Weight Watchers, a16z, Google, Meebo, Citi.
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Experience
JCCA NY
Board Member
CEO & Founder
WW International
VP, Head of Strategic Growth Office
Partner
Strategic Partner Development Manager
Google Play * Led and managed entertainment, music, shopping, lifestyle and photography partnerships for Google Play, yielding top revenue generation for apps * Counseled... more developers on APIs, design, usability, and best practices to increase revenue, distribution and engagement * Launched key early access technology initiatives including Android Wear, Android Auto and Android TV. Served as lead for Android Auto * Assessed competitive landscape in each vertical and acquired trending developers to
Strategic Partner Development Manager, Social & Knowledge
* Led cross-functional team for Google+ Sign-In launch, partnering with Developer Relations, Partnerships, Marketing, PR, Legal, Sales, Product * Developed framework and value... more proposition for partners communicated and socialized global go-to-market strategy * Initiated and executed partnerships with half of top partners including Opentable, Flixster, FitBit, Tunein, Pinterest, Flipboard, Shazam, from initial pitch through integration across Android, iOS and web * Launched app indexing with top p
Exit
Meebo
Sr. Business Development Manager
(ACQUIRED BY GOOGLE), promoted from Business Development Manager within 10 months Grew publisher network for Meebo Bar to promote audience growth and revenue * Created framework... more for target market and sourced partnerships with premium media companies * Forged partnerships with Hearst Digital and Meredith Corporation, Meebo's most premium partners, as measured by brand awareness, reach and page views (380M page views per month, as measured by comScore) * Led sourcing, negotiation, implementation,
Citigroup
Citi Cards - Business Development Manager, VP Cross Sell
Ideated and sourced vendor relationships to expand product penetration and increase customer loyalty and spend * Researched and ideated new product concepts sourced new vendors... more to build products * Negotiated deals to optimize revenue and cardmember value developed RFPs outlining vendor opportunity and business goals * Compiled and maintained competitive database of innovations across industries * Built new vendor sourcing process, "speed-dating" to facilitate and streamline new product developme
Citi Cards - Marketing Manager, VP Cross Sell
Business Banking - Product Manager, Small Business
* Managed all aspects of pilot and rollout of new product, Remote Check Deposit * Re-designed internal and customer facing websites to tailor content to client characteristics... more and grow sales * Reviewed sales processes and strategy to identify gaps recommended review of Cash Management sales referrals, resulting in training and process enhancements
Channel strategy and optimization manager
$500 million cross-sell business * Identified opportunities to improve performance in Debt Protection business by analyzing profit and loss statement * Optimized sales performance... more across product lines and channels expanded acquisitions efforts into new channels * Managed phone channel delivery and testing which constituted over 90% of sales for business * Contributed to delivery of over $383 million in EBIT for Debt Protection business
Alternate Channels
Consumer Banking - Program Manager
* Implemented direct marketing campaigns acquiring Citi Cards customers through online, direct mail, statement and acquisitions channels, yielding 8.1K new checking accounts... more and $55.2MM in deposits * Partnered with Cards Strategic Business Units, Legal, Compliance, Corporate Tax, Operations, Financial Center and third party vendors to achieve cross-business objectives * Executed sales campaigns and blitz efforts, including facilitating goal setting
Sales & marketing
Consumer Banking - Assistant Program Manager
* Managed Lead Management System, a telemarketing database promoting cross sell and service enhancement across the 900 Financial Center network * Led telemarketing efforts... more by creating scripts, analyzing results and engaging the field with communications * Piloted extended hours in NY Financial Centers to evaluate competitive market situation
Citi Womens Network NYC
Co-Chair of Professional & Personal Development Committee
Founder
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