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Email Marketing, Manager & Producer
Laura Bowers
Experience in user acquisition, product launches, app engagement, digital advertising campaigns, project management, and content strategies
Experience in user acquisition, product launches, app engagement, digital advertising campaigns, project management, and content strategies
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Experience
Exit
Growth Marketing, Retention
• Manage, optimize, and analyze reengagement and retention email campaigns including transactional, post-purchase, abandonment, and 30-60 day lifecycle
• Analyze campaign... more performance data using Mixpanel, Google Analytics, Looker, and Sailthru
• Manage creative projects for stakeholders, including marketing, creative, engineering, and merchandising
• Responsible for writing and editing consumer-facing product copy
• Analyze campaign... more performance data using Mixpanel, Google Analytics, Looker, and Sailthru
• Manage creative projects for stakeholders, including marketing, creative, engineering, and merchandising
• Responsible for writing and editing consumer-facing product copy
Rabbit
Marketing Manager
• Develop and execute impactful email marketing campaigns for each stage of the user's lifecycle, including welcome campaigns, transactional messaging, and weekly marketing... more emails
• Content lead for product experiments involving customer-facing positioning and messaging
• Responsible for product launch strategies and driving feature engagement
• Content lead for product experiments involving customer-facing positioning and messaging
• Responsible for product launch strategies and driving feature engagement
NinthDecimal
Marketing
• Increased leads by 25% by initiating and managing performance-based multichannel lead gen campaigns and analytics
• Execute product value positioning with website redesign,... more webinars, infographics, playbooks, and one-sheets
• Develop internal marketing plans across sales, marketing, and product to help drive growth
• Manage, test, and optimize all digital properties, including website, social, email, and blogs, SXSW
• Execute product value positioning with website redesign,... more webinars, infographics, playbooks, and one-sheets
• Develop internal marketing plans across sales, marketing, and product to help drive growth
• Manage, test, and optimize all digital properties, including website, social, email, and blogs, SXSW
Marketing/Events
•Experimentation, analysis, and enhancement of user acq campaigns across targets, geos, and demos
•App re-engagement, including email, push notification, and in-app messaging,... more including market segmentation, content creation, and measuring KPIs
•Manage design and web teams for website builds
•Vendor management for PPC, UI/UX design, engineering teams, product, and event management
•Social, audience acquisition for Incubate 2014, Incubate 2015
•Manage qualitative and quantitative research projects
•App re-engagement, including email, push notification, and in-app messaging,... more including market segmentation, content creation, and measuring KPIs
•Manage design and web teams for website builds
•Vendor management for PPC, UI/UX design, engineering teams, product, and event management
•Social, audience acquisition for Incubate 2014, Incubate 2015
•Manage qualitative and quantitative research projects
Freelance
Social Media Consultant
• Created online marketing campaigns for agencies clientele and small businesses
• Collaborated with design team to create web graphics, banner ads, logos
• Created... more web and mobile applications to acquire new users
• Mailing list database management and metrics analysis
• Collaborated with design team to create web graphics, banner ads, logos
• Created... more web and mobile applications to acquire new users
• Mailing list database management and metrics analysis
The Briad Group
Social Media Coordinator
• Developed social strategies for TGI Fridays, Zinburger, Cups Frozen Yogurt to acquire advocates
• Increased Cups Frozen Yogurt Facebook fans by 50% per year
• Pioneered... more a brand blog, mobile app, and newsletter
• Collaborated on yearly editorial calendars for all three brands
• Increased Cups Frozen Yogurt Facebook fans by 50% per year
• Pioneered... more a brand blog, mobile app, and newsletter
• Collaborated on yearly editorial calendars for all three brands
Yucca Tap Room
Online Marketing Manager
• Managed online presence, creative content generation, and emerging media for social and web.
• Developed a thorough online marketing plan based on relative marketing... more performance metrics.
• Connected with local community, brand ambassadors and sponsors to increase social interaction.
• Developed a thorough online marketing plan based on relative marketing... more performance metrics.
• Connected with local community, brand ambassadors and sponsors to increase social interaction.
Phoenix New Times
Digital Product Manager
• Doubled newsletters to 8 and grew subscriptions by 75%, reaching over 98,000 subscribers
• Digital product support with websites, social media strategies, online banners,... more interactive polls
• Managed weekly client and in-house events, including audience acquisition
• Digital product support with websites, social media strategies, online banners,... more interactive polls
• Managed weekly client and in-house events, including audience acquisition
Employee
Education
About
Achievements
By setting up lifecycle marketing with targeted content, including push notifications, email, and in-app messaging, I increased app re-engagement by 5% each 30-day sprint prior to founding round.
Describe the most impressive thing you've done.
Skills
Locations