Laura Busche (She/Her)

Author · Author of Lean Branding, a practical toolkit to help entrepreneurs build their own robust, dynamic brands that generate conversion—without… · More having to hire an agency. You’ll find over 100 DIY branding tactics and inspiring case studies, as well as step-by-step instructions for building and measuring 25 essential brand strategy ingredients, from logo design to demo day pitches.

Contributing Author · Write articles related to design thinking, innovation and prototyping. Examples include “Up On The Wall: How Working Walls Unlock… · More Creative Insight” and “The Skeptic’s Guide To Low-Fidelity Prototyping”. Both were included in Smashing Media’s book “Unlocking Innovation: How To Generate And Realize Great Ideas”.

Guest Author · Create an article to help designers develop brand stories in their creative projects. Design a brand storyboard template to facilitate… · More this process, and write the article that was published at InVision's blog.