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    Laura '@Pistachio' Fitton (she/her)

    Laura '@Pistachio' Fitton (she/her) (She/Her)

    Passionate, tenacious, strategic thinker known for integrity and problem solving. Climate evangelist.
    Founded oneforty.com and sold it to HubSpot.

    CMO Boston Cornell University '94
    enough.co
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    Experience
    oneforty
    Exit
    oneforty
    Founder
    Pistachio Consulting
    Pistachio Consulting
    Founder
    DeskHappy
    DeskHappy
    Founder
    CoTweet
    Exit
    CoTweet
    Advisor
    Cohort
    Cohort
    Advisor
    enough.co
    enough.co
    Founder 2020 - Present (over 6 years)
    Building the climate economy isn’t just about doing what’s best for the climate. It’s understanding that all money left in the path of climate risks – physical, economic,... more liability, and otherwise is itself in danger. It’s your core fiduciary responsibility.

    We can (and must) use markets to fight the climate crisis:
    -Climate is now everyone’s job.
    -Where you bank is what you build.
    -We need every dollar on deck.
    HubSpot
    Exit
    HubSpot
    Inbound Evangelist 2011 - 2019 (almost 8 years)
    Intrapreneur piloting multiple overlapping roles and programs from white space:
    -Enlisted authoritative voices to partner in our mission
    -Frequent speaker and source... more for media and in-house content
    -Instigated internal communications, customer centricity, and DEI&B initiatives
    -Innovated and scaled strategy, partnerships, events, and demand generation solutions
    oneforty
    Exit
    oneforty
    CEO/Founder 2008 - 2011 (over 2 years)
    Sole founded Twitter's “missing app store.” Executed with exceptionally strong vision, judgment and work ethic. Delivered culture, budgeting, investor relations, accountability,... more and stakeholder relations and outsized media coverage. Results: oneforty provided a business platform for 20k+ innovators and helped millions make sense of Twitter. TechStars, raised $2.25 million, sold company to HubSpot.
    Founder
    oneforty, DeskHappy, Pistachio Consulting
    Employee
    oneforty, HubSpot, enough.co
    Investor
     
    Incubator
     
    Advisor
    CoTweet, Cohort
    Attorney
     
    Board Member
     
    Mentor
     
    Member
     
    Acquired
     
     
    Projects
    Listen to Black Women on Voting
    Amplify and support Black Women led voting rights efforts
    Creator · VIEW ALL ORGANIZATIONS Listen to Black Women. "the nation has long ignored Black women's wisdom and prescience, and we are all… · More paying the price - while Black women themselves are among those punished the most...

    I created and ran the effort
    C19 Coalition
    Mobilizing PPE and other help for the pandemic
    Partner Engagement · Conduct monthly Town Hall meetings with Coalition Partners

    Our members are working on every part of the problem: supply,… · More demand, fulfillment, logistics, funding, and information tracking. We use real-time updates about what every organization is doing in order to maximize efficiency and effectiveness. Read more.
    Eric Ries
    With Eric Ries
    PPE Index
    Create and manage centrali resource for COVID PPE efforts
    Creator · PPE Index Save healthcare workers so they can save us. Pick a way to help and click twice to go to the project's site. Urgent need? Email… · More [email protected] or call C19 Coalition hotline 1.855.904.3506 for help. Providers: please use the links under provide - this is NOT a providers list ...

    I created, maintained, promoted, and did influencer outreach to spread word of how to help on PPE
     
    Education
     
    About
    Achievements

    Starting in 2007, evangelized Twitter's business, cultural, and media potential to tens of thousands including prominent tech execs, wrote Twitter for Dummies and founded oneforty.com (TechStars Boston 2009, sold to HubSpot in 2011). Professional speaker and speaking coach, builds partnerships, communities, and successful celebrity/influencer engagement programs to mobilize around powerful new ideas quickly.

    Describe the most impressive thing you've done.
    Skills
    Social Media Public Speaking Twitter Communications Startups Community Building Partnerships & Alliances Influencer Relations Celebrity/Influencer Outreach Public Relations Explaining Climate Issues Climate Economy Climate Risk Climate Opportunity Startup Founder Published Author Evangelist
    Locations
    Boston Portland
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