Kyle Tibbitts
CMO at Wander → wander.com • Previously second marketing hire and Head of Brand Marketing at Opendoor • Betting on founders via Paradox Capital
CMO at Wander → wander.com • Previously second marketing hire and Head of Brand Marketing at Opendoor • Betting on founders via Paradox Capital
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Experience
Paradox Capital
Founder, Investor
Learn more at paradox.vc
Fast
Head of Marketing
Exit
Advisor
Exit
ThisLife (Acquired by Shutterfly)
Marketing Associate
Acquired by Shutterfly in January 2013
The White House
Office of Political Affairs
Intern during 2006 election cycle
Founder
Employee
Advisor
Education
About
Achievements
Second marketing hire at Opendoor with leadership roles across growth, brand and lifecycle marketing. Helped build significant portions of Opendoor’s marketing machine – taking the company from ~$150M in homes purchased annually to $4.8B+ in acquisition run rate, and delivering 600K+ offers to homeowners. A few highlights:
• Built email/lifecycle marketing from scratch and led program for 2 years – which consistently drives 35-40% of all acquisition offers and contracts
• Crafted early positioning, messaging and product marketing as we achieved product-market fit, increasing homepage conversion 50%+
• First marketer to collaborate w/ our ops team and Lennar on homebuilder partnership channel, which grew to 15% of transaction volume
• Scaled the customer stories program, produced over a dozen customer videos that are the highest performing/lowest cost video ads in paid channels
• Led winning “Opendoor for Business” hack week project in October 2019 and launched pilot program in Q12020
Skills
Locations
Projects
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