Director of Wonoloer Growth
Kristy Wen
Growth marketer working with mission-driven teams in SF.
Growth marketer working with mission-driven teams in SF.
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Experience
Bain Capital Ventures
MBA Intern
Client Solutions Manager MBA Intern
Staffed across two pods handling multi-national consumer packaged goods clients. Projects included:
• Delivering insights on our client's portfolio performance in the market... more
• Competitor and category trend analysis based on consumer, sales and industry data
• Conducting consumer market sizing and creating sales collateral for additional opportunities
• Initiating and leading internal processes improvements based on feedback from the greater department
Received full-time offer.
• Delivering insights on our client's portfolio performance in the market... more
• Competitor and category trend analysis based on consumer, sales and industry data
• Conducting consumer market sizing and creating sales collateral for additional opportunities
• Initiating and leading internal processes improvements based on feedback from the greater department
Received full-time offer.
Acquisition Marketing Consultant
Restructured and led paid search (PPC) strategy to align with company growth goals. Initiated and managed A/B tests for landing pages in the conversion funnel.
Sr. Campaign Manager
Managed paid search (PPC) and Facebook advertising campaigns across several brands for The Clorox Company. Collaborated with media and analytics teams on integrated plans,... more annual budget projections and tracking setup. Helped lead successful trial run of third-party tool for campaign management and partnered with product managers to provide feedback on enhancements and features.
Exit
Red Bricks Media
Sr. SEO Strategist
• Managed over $600,000 annual budget in search engine optimization (SEO) campaigns across nine clients, consisting of link-building initiatives, content strategies, and technical... more recommendations
• Developed detailed SEO project timelines to prioritize long-term strategies into monthly initiatives
• Led client calls and built relationships as an account manager for several clients; streamlined Excel reports to minimize time for manual inputs
• Developed detailed SEO project timelines to prioritize long-term strategies into monthly initiatives
• Led client calls and built relationships as an account manager for several clients; streamlined Excel reports to minimize time for manual inputs
Employee
Education
About
Achievements
My most impressive accomplishment: surviving a workout class at Tone House NY.
Jokes aside, I've survived many a trial-by-fire situations over the years across different companies, and have been thankful to come away with learnings and new skills in each instance. I'm comfortable with ambiguity and thrive in environments where teams can move quickly and learn from continuous iterations.
Describe the most impressive thing you've done.
Skills
Locations
Q&A
What's the most useful business-related book you've ever read?
"Let My People Go Surfing" by Yvon Chouinard, founder of Patagonia, Inc. It's been a decade since this book was first published, but the tenets within are still just as relevant - an example of how a multinational company can do well by doing good.