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    Kevin Li

    Kevin Li

    Consumer product management executive, lauched new web services for large and small companies. Exp. with mulitple revenue models. Launched 1 iPhone app.

    Product Manager Burlingame University of Souther...
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    Experience
    Chewse
    Chewse
    VP of Product 2017 - 2018 (11 months)
    Chewse is an online platform delivering personalized, curated family style meals from local restaurants to companies to fuel their employees.

    Responsible for leading... more the product vision and execution to help drive the business.

    Position was eliminated and I was laid off in Sept. 2018.
    Ellie Mae
    Ellie Mae
    Director, Product Management - Consumer Products 2015 - 2017 (over 1 year)
    Responsible for strategic direction and revenue of the firm's two consumer facing product lines: Encompass Consumer Connect and Encompass CRM.
    * Guided the creation of... more Encompass Consumer Connect - a brand new platform leveraging RESTful APIs
    * Established the roadmap for Encompass CRM (an aquisition) and integration with the parent company
    * Build and mentor a product team consisting of two seasoned product managers and five business analysts
    Trulia
    Exit
    Trulia
    Product Consultant - Trulia Rentals 2014 - 2015 (7 months)
    * Provided input into the Rentals line of business strategic roadmap
    * Implemented various projects around listings, backend data, expansion into new markets, SEO initiatives... more and fraud reduction.
    LegalZoom.com
    LegalZoom.com
    Senior Director, Product Management 2013 - 2014 (7 months)
    Private equity firm purchased controlling interest resulting in management changes and relocation of marketing roles in Mountain View to Glendale producing the first round... more of layoffs.

    * Tasked with extending the relationship with the customer in order to increase LTV.
    * Conceptualized a new service addressing customer needs throughout the entire lifecycle of a small business (a mash-up of Khan Academy meets Mint.com offering content and contextually relevant offers).
    Healthiest You
    Healthiest You
    VP, Product 2010 - 2012 (over 1 year)
    Healthiest You delivers personalized, smarter-with-use online health programs that empower and engage employees to improve health and lower health costs.

    Developed... more a SaaS web application and iPhone application:
    * Patent-Pending Algorithm: Rules-based engine of >1800 variables allows hyper-personalized action plans and content
    * Clinically Validated: Based on five years of research (2005–2010)
    * Cutting-Edge Methodology: Latest brain/behavior research embedded in methodology as well as lessons
    MemoriesGrow
    MemoriesGrow
    Founder, Founder/Head of Product 2009 - 2013 (about 4 years)
    Consumer facing internet start-up based in SF - created a website to help families capture, organize and share their life memories.

    * Recruited and assembled team,... more led product vision and roadmap, engaged in driving user engagement and traffic.
    * Responsible for full feature lifecycle: conceptualization (creating wireframes), user experience and visual design (outsourced talent), development (in-house & outsourced engineering), testing (QA), and post launch measurement.
    eHarmony
    eHarmony
    Director, Product Management (eHarmony Marriage) 2005 - 2008 (over 3 years)
    eHarmony Marriage was a personalized, interactive, online "marriage wellness" subscription program designed to help marriages flourish.

    • Hired to steer the development... more efforts of this innovative service and launch the service after 2 years of development.
    • Through continual product and marketing iterations, increased conversion rate from less than 1% to 15% over the initial 18 months of the service and increased gross revenue by 112% from year 1 to year 2.
    Director, Product Management (eHarmony Advice) 2007 - 2008 (11 months)
    eHarmony Advice was a free content & community website that utilized an ad-based revenue model.

    • Provided product & strategic direction to this fledging line... more of business and succeeded in aggressively growing Unique Visitors 334% and Page Views 302% in five months while driving the team to a 10mil page view goal for Dec. 2008.
    • Integral in managing upcoming acquisitions as the content publishing line of business grows.
    Edmunds.com
    Edmunds.com
    Director, Product Management 2002 - 2005 (about 3 years)
    Built and launched several new features across all three main departments for Edmunds (new cars, used cars and data products).

    * Worked with the data team to productize... more vast amounts of data into actionable features (True Cost to Own, Auto Inventory/Management tool for large automotive dealership group).
    * Integrated deep partnership with AutoTrader for used car inventory and for sale by owner listings
    GrubShire
    GrubShire
    Advisor 2011 (11 months)
    Lever
    Exit
    Lever
    Director of Product Management 2019 - Present (over 7 years)
    Founder
    MemoriesGrow
    Employee
    eHarmony, LegalZoom.com, Healthiest You, Edmunds.com, Ellie Mae, Lever, Trulia, Chewse
    Investor
     
    Incubator
     
    Advisor
    GrubShire
    Attorney
     
    Board Member
     
    Mentor
     
    Member
     
    Acquired
     
     
    Education
     
    About
    Achievements

    Conceiving and launching various web applications throughout my career. While some were more "successful" than others, each launch is an accomplishment that I'm proud of. eHarmony Advice was an ad-based full-feature community site designed to help single people better themselves, attract better dates and improve their relationships. I'm always looking to solve problems for people by utilizing technology. However the elegance of the solution should be that the technology should be "invisible" to the user. It's not the technology that should take center stage, but rather the solution to that user's problem. Technology is just the means to an end. Starting my own start-up, www.memoriesgrow.com has been an unbelievable learning experience. And while the site wasn't a commercial success, I've grown as a technologist and feel that the lessons I learned will greatly serve me in my career.

    Describe the most impressive thing you've done.
    Skills
    Product Management Wireframing Monetization Customer Research Product Roadmaps Product Management
    Locations
    San Francisco Bay Area
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