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    Kiyan Foroughi

    Kiyan Foroughi

    Founder @electric8. Growth test-and-learn guy. Founded & sold @boticca (2015). Mgmt roles at @garena @happyfresh & investor at @ta-associates. Tufts grad 2004.

    Entrepreneur Singapore Tufts University '04
    e8growth.com
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    Experience
    Electric8
    Electric8
    Founder, Head of Growth 2016 - Present (almost 10 years)
    Electric8 is a hands-on product & growth consultancy that uses rapid test-and-learn experiments to validate and scale digital products and businesses.

    Our areas... more of specialty are: Product Strategy, UX, Design, Growth, Data Analysis & Research.

    We work alongside teams to make sure they're focusing on the right problems for the right users and building the right solutions for it - while tying into business objectives.
    HappyFresh
    HappyFresh
    President & Head of Growth 2016 (6 months)
    • Rebalanced the overall P&L and grew topline revenue by 45% over a course of six months
    • Increased first and second month retention by 66% and 100% respectively by... more focusing the budget to acquire the correct persona and implementing changes to the onboarding and CRM programmes as well as working with the VP of Product to make changes to the user flow to reduce drop-off and points of nervousness
    • Implemented and oversaw a Growth team of 5 people in Singapore
    Garena
    Exit
    Garena
    Managing Director, m-commerce & New Markets 2015 - 2016 (6 months)
    Part of the senior management team for Garena's m-commerce operations (Shopee), I had a wide role where I was in charge of overseeing the operations across several geographies,... more the New Markets team looking at markets beyond our traditional SE Asian ones (Iran, Myanmar, Turkey etc.) and reviewing occasional M&A/investments for the group with the Corp Dev team.
    Boticca
    Exit
    Boticca
    Founder, CEO & CMO 2009 - 2015 (almost 6 years)
    Conceptualised, founded and launched a business which has become a global leader in its category, selling over 7,000 products from over 350 brands on every continent to a... more customer email database of over 800,000 placing thousands of orders from over 60 countries on a monthly basis.

    As unofficial CMO of the business during its first 5 years, I was responsible for all customer acquisition, activation and retention loops as well as branding.

    Sold to Wolf & Badger (July 2015).
    TA Associates
    TA Associates
    Associate 2006 - 2009 (about 3 years)
    Jefferies
    Jefferies
    Analyst 2004 - 2006 (about 2 years)
    PayPlug
    Exit
    PayPlug
    Advisor 2012 - 2017 (over 4 years)
    Watsi
    Watsi
    Advisor
    Avatech
    Avatech
    Mentor
    Founder
    Boticca, Electric8
    Employee
    Jefferies, TA Associates, Garena, HappyFresh
    Investor
     
    Incubator
     
    Advisor
    Watsi, PayPlug
    Attorney
     
    Board Member
     
    Mentor
    Avatech
    Member
     
    Acquired
     
     
    Education
     
    About
    Skills
    Sales and Marketing Entrepreneurship Fashion E-Commerce Angel Investing Fundraising Venture Fundraising Private Equity PR Growth Hacking Growth Strategy and Execution Growth Marketing UX Design
    Locations
    London Paris New York City Dubai Singapore Boston
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