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    Kirit Sarvaiya

    Kirit Sarvaiya (He/Him)

    Worked at @microsoft, @yahoo • Investor @arro Retail, AI, ML, E-Commerce, Digital Advertising, Social. USC Marshall Executive MBA

    Angel Los Angeles County University of Souther...
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    Experience
    Pactera EDGE
    Pactera EDGE
    Artificial Intelligence and Cognitive Engineering
    CodeMetro
    CodeMetro
    COO / General Manager 2019 - Present (over 7 years)
    Lead and recruit for a 40-person company that designs practice management software for autism therapy practices, and medical billing services; selected and implemented Zendesk... more Enterprise CRM to improve SaaS Customer Experience; revamped marketing and sales processes using Salesforce; migrated IT infrastructure to the Microsoft Azure cloud; moved product requirements and engineering to Azure DevOps from TFS

    Key Accomplishments:
     Managed P&L and increased EBITDA
     Increased MRR , and ARPU for SaaS product in first 3 months
     Increased attach rate for Services
     Increased cross-sales to partner products
     Improved Net Promoter Score (NPS) from -6 to 20 in first 3 months
     Decreased CRM Mean Time to Resolution (MTR) from 4 days to 4 hours
    ISSQUARED
    ISSQUARED
    Vice President of Sales and Marketing 2017 - 2019 (over 2 years)
    Manage marketing and sales for a fast-growing company to address the need for an ERP system for Cybersecurity, Identity & Access, Human Resources, Asset, and Organization... more Management. Recruit, train, and lead global martech team to leverage tools such as HubSpot, MailChimp, Salesforce, Microsoft Dynamics, ZoomInfo, RingDNA. Respond to the Voice of the Customer, and devise comprehensive operational plans, analyzing and executing profitable business acquisition and growth strategies. Designed pricing structure for new business line: the Microsoft Software and Services division.

    Key Accomplishments:
     Inc. 5000 Fastest-growing Private Company in America (#495) (2015-2018)
     Helped acquire 2 companies, and led post-acquisition integration activities
     Created and delivered a new business line for Microsoft Cloud Services that drives repeatable SaaS sales, high-margin consulting & customization revenues
     Increased attach rate to services by 31%
    CSM Software A Solize Company
    CSM Software A Solize Company
    Vice President of Marketing & Sales 2015 - 2016 (almost 2 years)
    Re-position automotive engineering services company’s products and services to meet customer demand for solutions that leverage cutting-edge technologies. Strengthened B2B... more product value in key markets, viz. USA, Germany, India, the Netherlands, Japan, China, the U.K., by leading the team to execute a localized product strategy. Recruited, trained, and led team to execute on the business development strategy.

    Key Accomplishments:
     Positioned products strategically, leading to company’s acquisition in May 2017
     Acquired strategically important customers in the electric car industry
     Launched redesigned international website in multiple languages / regions
     Leveraged Artificial Intelligence (AI) and Machine Learning (ML) to design product for design simulations for automotive and aerospace engineering
    Outlook Amusements
    Outlook Amusements
    Vice President of Product 2013 - 2014 (almost 2 years)
    Directed an Agile / SCRUM-based team of 20 (Product Managers, UI/UX designers, Project Managers) to manage an Agile, SCRUM-based product management operation, leveraging cutting-edge... more web technologies and tools (Google Analytics, Tag Manager, Mixpanel, Crazy Egg, Visual Website Optimizer) to raise B2C conversions, revenues, and margins, from the Entertainment Industry

    Key Accomplishments:
     Solved CRM issues by leveraging voice software, Twilio, managing vendor for outsourced Call Center Operations, LiveOps, and intelligent demand forecasting, resulting in lifting the New Customer Conversion Rate by 14%
     Launched mobile (iOS, Android) apps that increased channel revenues by 12%
    Guitar Center
    Guitar Center
    Director of Software Development 2010 - 2013 (over 2 years)
    Was the 1st Multichannel hire for the Enterprise; led and launched various omnichannel program initiatives for the Guitar Center brand; promoted to General Manager of HarmonyCentral.com... more to lead a platform migration, site re-launch
    • Hired, trained, and developed product managers, project managers, interaction designers (UI/UX), visual designers, and content strategists to execute on the roadmap
    • Designed and launched award-winning store microsites to display real-time store-based inventory online and entice online web browsers to interact with 10,000+ store-based sales associates via email, set up appointments for in-store visits, and have customers convert in-store; CMS was spun off into a new company
    • Increased profitability by 94% for Harmony Central by adding real-time demographic and local ad targeting capability to monetize content created by editorial team leveraging Google’s DoubleClick for Publishers Premium on the Lithium CMS platform

    Key Accomplishments:
     Promoted to GM; led 18-person team to re-platform, ad revenue 36% CAGR
     Grew B2C revenue from $2.8B to $3B leveraging ATG e-commerce platform, Oracle Search, Shopping Feeds, Power Reviews, TurnTo Q&A, Lithium CMS, Limelight CDN, Silverpop email, Janrain for Social Login
     Launched mobile site for Guitar Center with sales of $5 million in the 1st year
    Fox Interactive Media
    Fox Interactive Media
    Executive Director 2007 - 2009 (over 2 years)
    Financial management of all IT/Data Centers, and $60MM P&L of the Fox Audience (Ad) Network.

    Key Accomplishments:
     Created business case for the new MySpace... more Mail product: Revenue of $15MM & $3MM Op Profits
     Founding Team Member of Ad Tech-powered Fox Audience Network (new portfolio company that was eventually sold to the Rubicon Project)
    Yahoo
    Yahoo
    Manager, Partner Product Marketing 2004 - 2005 (8 months)
    Optimized Yahoo! Search Ads for digital properties such as MSN, Disney, FOX Sports, CBS

    Key Accomplishments:
     Optimized search matching algorithms for Publishers... more to increase Revenues
    Microsoft
    Microsoft
    Software Design Engineer and Program Manager 2000 - 2004 (over 4 years)
    Email Marketing software development; Hotmail Program Management; MSN Operations

    Key Accomplishments:
     Led upsell at Hotmail that drove 800K new SaaS subscriptions,... more 60% over plan
    Viacom
    Viacom
    Senior Technical Specialist 2000 (4 months)
    Data warehousing, web server administration for user analytics for MTV, VH1, Nick Key Accomplishments: n Helped Advertising Sales team leverage analytics to create ad pricing... more strategy
    IFS Technology Solutions
    IFS Technology Solutions
    Software Engineer 1997 - 1999 (almost 3 years)
    Software development of a proprietary financial management system for clients such as Wells Fargo and American Express to manage their portfolio of customers leasing office... more equipment Key Accomplishments: n Became a Microsoft-certified Visual Basic Developer
    Founder
     
    Employee
    Microsoft, Yahoo, Fox Interactive Media, Guitar Center, CSM Software A Solize Company, ISSQUARED, IFS Technology Solutions, Viacom, Outlook Amusements, CodeMetro, Pactera EDGE
    Investor
     
    Incubator
     
    Advisor
     
    Attorney
     
    Board Member
     
    Mentor
     
    Member
     
    Acquired
     
     
    Education
     
    About
    Achievements

    Promoted to General Manager of a Portfolio Company needing turnaround leadership
    Delivered Keynote: Winning Web Shoppers at National Retail Federation’s Big Show
    Retail TouchPoints: Won Customer Engagement Award for Cross Channel Experience
    Internet Retailer: IR Social Media 300 - Guitar Center (#118) & Musician's Friend (#177)
    100% success YoY exceeding target rates for new customer acquisition & retention
    Achieved scores in the 99th percentile in the Graduate Management Achievement Test
    Member of the American MENSA (High IQ) Society

    Describe the most impressive thing you've done.
    Skills
    Social Commerce E-Commerce Product Management Digital Marketing User Experience Design Web Analytics CTO Business Development Mobile Consumer Internet Digital Media Mobile Application Design Mobile Advertising Chief Operating Officer Advertising Aerospace agile methodologies Agile methodology Artificial Intelligence Automotive Basic Billing Budgeting Business Intelligence Business Management Call Center Change Management CMS Compliance Consulting Customer Relationship Management Data Analysis Data Warehouse Email Engineering Entertainment Equity Financial Financial Management Forecasting Go-to-market Strategy Human Resources Integrity Internet Inventory Investment Management Leadership Management Market Positioning Marketing Management MBA Medical Medical Billing Microsoft Oracle P&L People Management Pricing Private Equity Product Lifecycle Management Product Marketing Program Management Program Manager Project Management Retail Retention Sales SCRUM Services Social Media Software Software as a service Software Design Software Development Start-Ups Support Test Therapy Visual Basic VOICE WEB Web Technologies Written communication ZenDesk Information Technology Infrastructure
    Locations
    Los Angeles Silicon Valley Westlake Village Southern California Santa Monica San Francisco Bay Area San Francisco Palo Alto Mountain View Cupertino Menlo Park
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