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    Kelsey Elliott

    Kelsey Elliott

    User Acquisition expert. 9+ yrs exp. in performance marketing: Facebook, SEM, Display, SEO, & more. Data analysis lover. Food writer. Dancefloor annihilator.

    Marketing San Francisco University Of Califor...
    t.co
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    Experience
    Mayvenn
    Mayvenn
    Growth Marketing Manager 2015 - 2017 (almost 2 years)
    • Led acquisition & retention for stylists & consumers. This included Facebook & Instagram, SEM, Display/Video, Referral, Email/SMS, Social, content/video creation,... more customer development, promotions, & product marketing
    • Directly managed all performance marketing campaigns on search, paid social, display
    • Developed and launched email/SMS & referral marketing campaigns
    • Owned customer development for both stylists and customers
    • Developed the marketing strategy for numerous product launches
    StoryWorth
    StoryWorth
    Marketing Lead 2014 - 2015 (6 months)
    Headed all marketing efforts including: customer development, messaging, paid ads (FB, SEM, & Display), analytics, data analysis & performance reports, holiday promos,... more conv. funnel analysis & optimization, email testing, SEO, & structuring the content marketing strategy.

    • Cut CPA (cost per reg) down 50% on Facebook; identified imagery, messaging, and key site optimizations that lifted conversion rate for signups over 12%, and improved signup-to-trial conversion rates of paid traffic by 20%.
    Bookboard
    Bookboard
    Head of Marketing & User Acquisition 2013 (4 months)
    • Launched and oversaw user acquisition across multiple channels: Adwords, Facebook, and Affiliate (created the program in-house); oversaw content marketing, managed SEO,... more and produced weekly ads and conv. funnel reports.

    • Analyzed data across many platforms to better understand channel economics and optimize campaign performance.

    • Worked with product & content teams to develop and help implement our social media and community strategies.
    Spruce Media
    Spruce Media
    Senior Manager, Ad Delivery 2011 - 2013 (almost 2 years)
    Created the strategy & oversaw the day-to-day management of all FB ad campaigns in the Gaming and Retail verticals (Spruce was one of Facebook’s original 12 SPMD ad partners).

    •... more Responsibilities included: Defining the campaign strategy of many of Facebook’s largest advertisers; developing campaign creative; launching, optimizing, and managing ads to meet target KPIs; identifying user/market insights through complex data analysis; training new hires & leading small teams of buyers.
    iSearch Media
    iSearch Media
    Senior Search Marketing Manager 2008 - 2011 (almost 3 years)
    • Developed SEM strategy for all SEM advertisers. Managed the company’s largest clients (500K+ spend/month).
    • Responsibilities included: Managing a three-man team;... more overseeing the development and deployment of all SEM initiatives; designing scalable internal PPC processes; data analysis & reporting; managing client relationships.
    Yelp
    Exit
    Yelp
    Online Marketing Intern 2007 - 2008 (5 months)
    Founder
     
    Employee
    Yelp, StoryWorth, Mayvenn, Box, Spruce Media, Bookboard, TBG Digital, iSearch Media
    Investor
     
    Incubator
     
    Advisor
     
    Attorney
     
    Board Member
     
    Mentor
     
    Member
     
    Acquired
     
     
    Education
     
    About
    Achievements

    2004 recipient of the Frank H. Buck Award, a scholarship that pays for my higher education and all related expenses for the rest of my life.

    Describe the most impressive thing you've done.
    Skills
    SEO/SEM Display Media Buying Data Analysis A/B Testing Customer Acquisition Wordpress Google Analytics Microsoft Excel Adobe Photoshop Online Marketing Strategy Digital Marketing Social Media Marketing Facebook Advertising Writing Performance Marketing Landing Page Optimization Start-Ups Quantitative Analysis Analytics & Reporting Online Marketing Internet Marketing
    Locations
    San Francisco
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