Kamal El Agha

Experience

Havas Middle East

Head of Data, Analytics & Technology 2019 - Present (over 7 years)

Initiated, developed, commercialised and deployed the Havas Middle East’s proprietary Data Analytics platform (ADAM) by integrating various analytics vendors and technologies... more

Havas Media Group

Data & AdTech Director 2014 - 2019 (almost 5 years)

Responsible for the media campaign analytics and optimisation of major advertising clients, including oversight of projects/deadlines, management, delivering proactive analysis,... more

ETIHAD

Digital Analytics Manager 2010 - 2014 (over 3 years)

Lead the analytics team to support the eCommerce and direct sales department to guide marketing and merchandising strategies.

Introduction of multi-channel marketing... more

AutoTrader UK

Web Analyst 2010 (7 months)

Key part of the web analytics team.
Responsible for producing weekly and monthly insight reports.
Supporting marketing with search keywords strategy.
Initiating preliminary... more

Walt Disney

Digital Analyst 2008 - 2009 (almost 2 years)

Management, implementation and configuration of Webtrends Analytics solution across 22 Pan-European websites.

Establishment of website and campaign tracking documentation... more

Employee

Walt Disney, AutoTrader UK, ETIHAD, Havas Media Group, Havas Middle East

Education

About

Achievements

Initiated, developed, commercialised and deployed a proprietary Data Analytics platform by integrating various analytics vendors and technologies on Google Cloud Platform.
Founded the data, analytics and technology team at Havas Middle East and built a world-class data team.
Implemented Agile project management (both Kanban and Scrum) using Jira across the Data & Tech department operations and projects.

Describe the most impressive thing you've done.

Skills

Google Analytics Adobe Ominture / Site Catalyst / Analytics Tableau Dashboards Customer Segmentation Digital Marketing Data Analysis Data Science Microsoft Excel

Locations

United Arab Emirates London

Kamal El Agha

Experienced leader and practitioner in data, analytics and technology.