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    Katherine Cheng

    Katherine Cheng (She/Her)

    Go-To-Market Strategy Expert, Partnerships, Product Lead @ international startups @elevo @magma @mathspace @numerade. scaled pre-IPO @groupon China. NYU ‘09

    Training Los Angeles New York University '09
    katherinecheng.co
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    Experience
    Mathspace
    Mathspace
    Head of Strategic Partnerships & US Product Lead 2015 - 2021 (over 6 years)
    - First US hire, built a North American presence for Australian startup from $0 to $333,000 in first 15 months and shortening the sales cycle by 75% with SVP through sales,... more branding, and marketing strategy for K16
    - Created a Professional Development Program for 1000+ educators, increasing engagement by 400%, interfaced with over 150 people per day through conferences, virtual and in-person demos and trainings
    Founder
     
    Employee
    Groupon, groupon china, Mathspace, Creative Study Zone, New York Asian Women's Center, Zarvana, Elevo Learning, Numerade
    Investor
     
    Incubator
     
    Advisor
     
    Attorney
     
    Board Member
     
    Mentor
     
    Member
     
    Acquired
     
     
    Projects
    Math Matters! Podcast
    Created a podcast for thought leadership
    Creator, Editor, Producer · Welcome to the Math Matters! podcast, where we explore math education, math equity, and tech innovation through the lens of… · More leaders doing impactful work to move the needle. We also hear stories of risk takers and brave, adventurous souls who have benefitted from their mathematical explorations. Come join the fun!
     
    Education
     
    About
    Achievements

    At Numerade, I pioneered their B2B product and created their product and sales strategy roadmap.

    At Magma, I was the first US hire and head of revenue. I am their go-to-market lead in the US and product lead for product-market fit, and shepherding their series A funding.

    At Mathspace, I was the first US hire. I formed partnerships with other publishers and districts, localized the Australian product, brand strategy, and drove their revenue in the first 6 months.

    I was employee 8 in Groupon China and created Groupon's sales and staff training initiative across 35 cities in China. As General Manager, I led my team in Groupon China's first revenue positive quarter through feminine hygiene products.

    I co-designed a middle school English Literature program with a Dr. Patrick Shorb, combining business and developmental psychology at New Pathway Education and Technology Group.

    Describe the most impressive thing you've done.
    Skills
    Training Training and Development Microsoft PowerPoint Microsoft Excel Microsoft Word Sales Training Sales Team Training & Management Start-Ups Internet Marketing SalesForce.com Entrepreneurship Networking Social Networking Fundraising Communication Skills HTML MBA Microsoft Product Development Remedy Salesforce Management Product Management Product Marketing Product
    Locations
    Shanghai China Asia Hong Kong London San Francisco Redding Remote
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