Join   Log In
  • Startup Jobs
  • Recruit
  • Discover
  • Blog
    Kate Brodock

    Kate Brodock

    Founding Partner of the W Fund & CEO of Women 2.0. Investing, Startups, Gender, Representation, tech. My brain never stops.

    Chief Marketing Officer Syracuse University of Rochest...
    women2.com
    There was a problem loading your content.
     
    About
    Achievements

    I'm Founding Partner of the W Fund and CEO of Women 2.0, one of largest global platforms focused on gender and inclusion in startups.

    I've been active in the tech startup ecosystem for 15+ years, and have played a central leadership role in representation in the sector, having led a global organization of 60+ chapters focused on women in entrepreneurship as its President. I'm also an EIR at LaunchNY, and a long-time mentor for Techstars.

    I've spoken at and been featured in 100s of places, including SXSWi, Web Summit, Collision Conference, Fast Company, Techcrunch, MSNBC, IBM, TechCrunch and Al Jazeera America.

    I'm a very non-professional (but adventurous!) athlete and musician, love a good meal with bubbly, craft beer and friends, and live with my husband, a startup-web-developer-turned-beer-guy on a hops farm in Upstate, NY with our two boys.

    Describe the most impressive thing you've done.
    Skills
    Business Strategy Competitive Analysis Consulting Data Analysis Due Diligence Integrity Management Marketing Management Messaging Product Marketing Research Strategic Planning Training Content Production Writing Brand Management Startups Early-Stage Startups Venture Capital Entrepreneurship
    Locations
    New York City Cazenovia
     
    Experience
    Join me at Techstars!
    1 Open Position · $115k – $130k/yr
    View Jobs
    Women 2.0
    Women 2.0
    CEO 2016 - Present (about 10 years)
    A global platform for women and underrepresented startup founders.
    - Acquired brand in Aug'16
    - Rebuilt biz model, created new 10-year strategic vision to align w/... more for-profit, for-good status
    - Developed revenue model, channels and set revenue goals to achieve profitability/ sustainability
    - Manage a 4-person team and engage a community reach of 300K+
    - Oversee all aspects of our media property, cornerstone programs, Editorial content, and a roster of clients
    W Fund
    W Fund
    Founder, Founding & Managing General Partner 2019 - Present (about 7 years)
    VC firm investing in women and underrepresented early-stage technology founders.
    Launch NY
    Launch NY
    Entrepreneur-in-Residence 2019 - Present (almost 8 years)
    Techstars
    Techstars
    Mentor 2016 - Present (over 10 years)
    Marketing, Growth and Strategy Mentor for several Techstars cohorts, most recently the "Anywhere Accelerator".
    DesignerInc
    DesignerInc
    Advisor
    untapt
    untapt
    CMO 2015 - 2017 (over 1 year)
    -Led all marketing, branding and content efforts across the organization
    -Developed short-, medium- and long-term strategies for all external and internal communications
    -Managed... more $300K annual marketing and advertising budget, achieving 15% increase in efficiency of advertising dollar and general increase in acquisition quality over the course of a year
    -Encouraged cross-functional data-driven culture and developed KPI-focused reporting
    -Successfully worked remotely in key leadership role
    Girls in Tech
    Girls in Tech
    President 2008 - 2015 (over 7 years)
    Global nonprofit for women in tech and entrepreneurship.
    - Developed short- and long-term organizational strategy
    - Led all efforts around marketing and operations
    -... more Created strategic direction and directed implementation of global programming
    - Led and directed organization’s 50-Chapter, 100+ Managing Director network
    - Cultivated key relationships with partners, sponsors and donors
    - Led the organization through non-profit filing and intensive, 12-month internal re-organization process
    Forbes
    Forbes
    Contributor 2012 - Present (almost 15 years)
    Write articles on women in business, entrepreneurship, technology and leadership
    The Whitman School of Management at Syracuse University
    The Whitman School of Management at Syracuse University
    Adjunct Professor 2014 - 2015 (9 months)
    I taught undergraduate level Digital Marketing course
    The Newhouse School
    The Newhouse School
    Adjunct Professor of PR 2013 - 2015 (about 2 years)
    Teach graduate and undergraduate level Data & Analytics course and Advanced PR Writing and Social Media course
    W2O Group Center for Social Commerce
    W2O Group Center for Social Commerce
    Director 2013 - 2014 (9 months)
    Center focused on the use of social, digital and mobile data to understand audience behavior and create effective engagement between brands and audiences.

    - Led efforts... more to get Center “off the ground” in its initial stages
    - Developed full strategic outline, goal-setting and budget for the Center
    - Managed marketing, brand message and website
    - Created Student Ambassador program for undergraduate PR students
    - Developed external relationships to benefit student/industry connections
    Syracuse University
    Syracuse University
    Executive Director of Digital and Social Media 2011 - 2013 (about 2 years)
    - Developed first university social media marketing strategy
    - Led the process of integration of social media into existing marketing, web and PR processes
    - Oversaw... more network of university social media platforms and managed 10-student team
    - Developed cross-functional/cross-campus digital marketing strategy
    - Created university social media guidelines
    - Increased team use of data analysis and reporting

    Under my leadership, SU was highlighted numerous times as a social media leader in higher ed.
    Founder & CEO
    Founder & CEO
    Other Side Group 2008 - 2014 (almost 7 years)
    Integrated marketing & communications strategy firm that worked primarily with technology companies ranging from large software companies to 10-person UX shops.
    - Started,... more grew and managed 5-person firm
    - Led client acquisition and client management
    - Ran all aspects of the business and led strategic marketing planning

    Bose
    Bose
    MBA Product Marketing Intern 2007 (about 1 month)
    - Responsible for sales analysis and customer satisfaction analysis for premium product line
    - Projects included compilation and dissection of data, presentation of findings... more to upper management, and initiation of action items stemming from findings
    - Other projects included product phase out, analysis and implementation of one-month promotional program, construction of additional customer satisfaction surveys and in-store test proposal
    Priority 5 Group
    Priority 5 Group
    Senior Analyst, European Markets 2005 - 2006 (9 months)
    Start-up focusing on Critical Infrastructure Preparedness for private firms using simulation software

    - Proved a major decision-maker in firm, and part of the three... more person founding team
    - Conducted heavy market and business research in all applicable areas, including security, technology and terrorism
    - Executed communication and planning with top-level US and UK executives and experts in the field
    - Managed the Cambridge MA office
    Harvard University
    Harvard University
    Research Assistant, History of Science 2003 - 2005 (about 2 years)
    Ignition Ventures
    Ignition Ventures
    Marketing Research 2003 - 2005 (over 2 years)
    Technology Transfer firm focusing primarily, but not exclusively, in the biotech field
    - Performed major qualitative and quantitative research for a small technology transfer... more firm, including market intelligence, technology research and analysis, competitive analysis, business plan formation and final presentations
    Founder
    W Fund
    Employee
    Techstars, Harvard University, Forbes, Women 2.0, Girls in Tech, Syracuse University, Ignition Ventures, W2O Group Center for Social Commerce, The Whitman School of Management at Syracuse University, Kris-Tech Wire, Priority 5 Group, Bose, Founder & CEO, The Newhouse School, untapt, Launch NY
    Investor
     
    Incubator
     
    Advisor
    DesignerInc
    Attorney
     
    Board Member
     
    Mentor
     
    Member
     
    Acquired
     
     
    Education
     
    Projects
    Tech talent marketplace focused on diversity.
    The Table
    Lead · Created partnership with Women 2.0, led business relationship.

    "untapt has had an ongoing focus on diversity hiring and their… · More sophisticated talent platform is a good fit for us," said Elisa Miller-Out, the newly appointed COO of Women 2.0. "As partners, untapt and Women 2.0 will combine forces to realize our shared mission, boosting gender equality in the workforce and allowing companies to become more inclusive in their hiring decisions."
    Elisa Miller-Out
    Ed Donner
    Geoff Massam
    With Geoff Massam, Ed Donner, Elisa Miller-Out
     
    Q&A
    What's the most useful business-related book you've ever read?

    Radical Candor!

    If money were not an issue, what would you be doing right now?

    Playing music, all day every day. Investing and advising women-led startups.

    What words of advice would you give your younger self?

    Say no more often, say yes with more thought.

    Which founders or startups do you most admire?

    Any woman founder or founder from other underestimated groups!

    What's your super power?

    Connecting the dots to make big things happen. This can be either externally or internally. I'm like glue.

    What's the best way for people to get in touch with you?

    Email or text. I start twitching when people contact me on Facebook Messenger for business purposes!

    What words of wisdom do you live by?

    Rock on.

    What aspects of your work are you most passionate about?

    Making the world a better place. I absolutely love Monday mornings.

    What's something you wish you had done years earlier?

    I do wish I chilled out a little bit in high school and college... I was a little too ready to start the Real World... I haven't stopped since then.

    SEE MORE
    Help · Blog · Twitter · Terms · Privacy Policy & Cookies · Unsubscribe · Cookie Preferences · Press · Profile not verified