Julie Krafchick

Experience

Drank Productions

Creator of Dateable & The Psychology of Relationships 2024 - Present (over 2 years)

podcast started in 2016 but scaled into a full-time role in 2024

Developed deep expertise in how people make decisions, interpret emotional signals, and change behavior,... more

TaskRabbit

Lead Product Designer 2018 - 2024 (almost 6 years)

Led end-to-end UI / UX execution across core marketplace systems including booking, communication, pricing, homepage/landing pages, and task execution flows, improving top-of-funnel... more

Exit

Pillow

Sr. Product Designer 2016 - 2017 (over 1 year)

Owned full-stack product design including UX flows, visual design, and interaction design in an early-stage startup environment.
Designed hospitality marketplace systems... more

General Assembly

Design & Marketing Instructor 2014 - 2018 (about 4 years)

-Created original content and designed presentations based on style template
-Presented material to 30+ students for 2-6 hours with group exercises and critiques

500 Brunches

Founder/Product Design & Marketing 2014 - 2016 (over 2 years)

-Launched an MVP in <3 months and grew community to 10K+ members with zero marketing costs
-Developed the next version of the product from customer feedback
-Designed... more

Beabub

Founder, Freelance Designer 2013 - 2014 (9 months)

-Designed logos, branding, and websites for small businesses and service providers
-Created infographics for Zoosk that got distributed across Time and other media
-Composed... more

Yahoo

Sr. Manager, Mobile & Display Advertising 2005 - 2013 (about 8 years)

-Built a $300M business from the ground-up by understanding new technology, managing $10M+ worth of client accounts, and scaling that knowledge nationwide
-Analyzed the... more

Founder

Beabub

Employee

General Assembly, Pillow, Yahoo, 500 Brunches, TaskRabbit, Drank Productions

Projects

Date/able Podcast

A candid conversation about dating in San Francisco

Designer and Content Producer, HTML5, CSS · -Grew to 10K+ listens in 1 month from partnerships, social media, and publications such as the ‘Top 10… · More

With Yue Xu, Michael Vargas

Education

About

Achievements

+ 10 years experience in product design driving increased conversion rates, bookings, customer satisfaction and more by reducing cognitive friction and improving clarity of system states and user-facing content through booking flows, communication systems, pricing, homepage/landing pages, etc

+ Created two top-ranked podcasts Dateable and The Psychology of Relationships (10M+ downloads, featured in The New York Times, CNN, MSNBC, and more), along with social content and newsletters.

+Co-authored How to Be Dateable (Simon & Schuster, 2025), translating behavioral research into practical frameworks.

+Founded a social connection startup called 500 Brunches that connects like-minded people in real-life over brunch and grew members to 10K+ organically and developed a 0->1 product.

+Developed Yahoo’s $300M ad network through product strategy, monetization, and go-to-market design; recognized as a top 1% performer within the organization.

Describe the most impressive thing you've done.

Skills

Adobe Photoshop User Experience Design Market Research Adobe Illustrator Online Marketing Digital Media Human Computer Interaction Communication Skills Presentation Skills HTML CSS Digital Marketing Podcasts Content Creation Content Strategy Writing

Locations

San Francisco

Julie Krafchick (She/Her)

Product Designer focused on end-to-end product execution, behavioral systems, and AI-driven consumer experiences