I was the first person I knew to have a job that involved using social media as a marketing tool. In 2009, I was hired by Taylor Swift (13 Management) to manage her Digital Marketing. Over four years I launched and managed her social media, website, fan club (Taylor Nation), online store, and all other digital marketing initiatives through three albums (Fearless, Speak Now, and Red) and multiple world tours. Taylor was the first recording artist to successfully use social media as a primary marketing tool to grow her brand and worldwide reach -- it's something I'm very proud to say we trail-blazed in the music business when social media marketing was in its infancy.
Co-founded Huckle, which went through deep acquisition talks with both Google and Twitter. Co-founded Project Admission, a ticket marketing platform used by dozens of professional sports teams.
Helped Links Golf Club grow their IG from 2K to 30K followers and TikTok from 0 to 9K followers in 90 days with 50M impressions
Describe the most impressive thing you've done.