Product Manager
Led a mobile first redesign of ActionTag – business-to-consumer embeddable forms for donations, advocacy, signups, and events – that increased the mobile monthly conversion rate for contribution forms from 6.5% to 13.2% by analyzing data to build hypotheses, engaging engineers on technical tradeoffs, iterating on design, defining project KPI's, and launching the product to market
Describe the most impressive thing you've done.