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    Jon Katz

    Jon Katz (He/Him)

    Dir of Product for Wikipedia's core user experience (cross-platform). Develop and drive platform strategy. Berkeley MBA, Undergrad in Behav Neuroscience, Yale.

    Director Product Management Berkeley Yale University '03
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    Experience
    Wikimedia Foundation
    Wikimedia Foundation
    Director of Product Management 2014 - 2021 (almost 7 years)
    Free online encyclopedia, created and edited by volunteers around the world

    - Lead product planning for a top 10 global website with an active community, increasing... more global readership and significantly lowering the bar for volunteer editing.
    - Recruited and manage a team of 4 product managers who are collectively responsible for half of the Wikipedia user experience.
    - Drove development of experimental features to simplify editing experience, leading to a 30% increase in editing on mobile apps.
    - Shifting culture to a data-informed, results-oriented focus by training individuals, instituting target metrics, and creating and managing our analytics team.
    - Released multiple features leading to double-digit increases in reader and editor acquisition, engagement and retention.
    - Co-founded an AI working group to coordinate and promote machine-augmented contributions to
    Wikipedia, several of which are currently in production.
    - Guide product partnerships with our biggest distributors: Apple, Google, and Amazon; who collectively drive over 80% of our traffic.
    Quantcast
    Quantcast
    Sr. Product Manager 2013 - 2014 (over 1 year)
    Analytics tool for publishers

    - Led product direction as well as feature design and go-to-market efforts for 2nd largest web analytics provider on the Internet.
    -... more Partnered with technology team to integrate AI-driven insights into the analytics product. Feature led to 30% higher client retention.
    - Oversaw transition to agile and co-developed the first “commercialization” process for launching
    products across our 400 person, $100M+ company.
    Yahoo
    Yahoo
    Product Marketing Manager 2008 - 2010 (over 1 year)
    Search engine and internet media company

    - Identified new product opportunities for Yahoo!, leading to over $15M in new sales in the first year.
    - Provided product... more team with competitive market analysis that informed long-term roadmaps.
    - Led engagement with largest client (a consortium of 700 newspapers), achieving consensus on
    roadmap and prioritization of new features for a product generating $60M in annual revenue.
    Awaaz.De
    Awaaz.De
    Product Strategy Intern 2011 (3 months)
    Identified and evaluated new uses for mobile product through field research with potential users. Defined and prioritized market segments.
    Exponential Interactive
    Exponential Interactive
    Product Manager 2007 - 2008 (over 1 year)
    Online advertising network and technology provider with over $90 million in revenue.
    - Led strategy, design, development and rollout of enterprise products for clients.... more Led an overhaul of our primary product, scaling important workflows while revenue grew from $50-$90M.
    - Managed accounts for more than 300 clients in an online advertising network. Clients accounted
    for over $15 million in annual revenue.
    NoRedInk
    NoRedInk
    Director of Product Management 2021 - Present (about 5 years)
    Founder
     
    Employee
    Quantcast, Wikimedia Foundation, Yahoo, Awaaz.De, NoRedInk, Exponential Interactive
    Investor
     
    Incubator
     
    Advisor
     
    Attorney
     
    Board Member
     
    Mentor
     
    Member
     
    Acquired
     
     
    Education
     
    About
    Achievements

    Built and run product team to focus on Wikipedia's reading and editing experiences. Launched several features that grew site engagement 20+% and turned the iOS and Android app's into best-in-class experiences.

    Launched a new mechanism for editing Wikipedia, leading to ~30% growth in edits on our apps.

    Ship frequent, impactful changes in a resource-challenged environment, with a passionate/opinionated user base and very little data.

    Established and continue to oversee product analytics team. Created culture of data-informed insights, intervention analysis, and KPIs.

    Describe the most impressive thing you've done.
    Skills
    Product Management Product Marketing User Research Market Research Mobile Product Strategy Management Strategic Planning
    Locations
    Berkeley Oakland
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