The Prepared
Founder & CEO
New York Times cover profile: "The Prepared is emerging as the voice of a movement."
I'm credited with taking a niche, overlooked market ("preppers") into the mainstream,... more growing it to ~10% of US households in five years with less than a million in capital. TP was acquired in 2023 after reaching >10 million users and driving 8 figures in product sales. Covered in >100 mainstream media hits, including a 60 Minutes feature, CNN documentary, New Yorker profile, etc.
I'm credited with taking a niche, overlooked market ("preppers") into the mainstream,... more growing it to ~10% of US households in five years with less than a million in capital. TP was acquired in 2023 after reaching >10 million users and driving 8 figures in product sales. Covered in >100 mainstream media hits, including a 60 Minutes feature, CNN documentary, New Yorker profile, etc.
