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    John Graff

    John Graff

    Lecturer UT McCombs MBA Program; 30+ years of Product, Marketing and Sales Executive Leadership, primarily B2B Technology; Past-President Thinkery (Austin Children's Museum); Open to consulting opportunities.

    Marketing Austin University of Texas a...
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    Experience
    McCombs School of Business
    McCombs School of Business
    Interim CMO 2022 - 2023 (5 months)
    Stepped in to address some immediate needs, including hiring for open positions, establishing a strategic planning process for program marketing, launching new web initiatives.
    Sonim Technologies
    Sonim Technologies
    Chief Marketing & Product Officer 2019 - 2022 (over 2 years)
    Zebra Technologies
    Zebra Technologies
    VP, Sales and Marketing 2018 - 2019 (6 months)
    Focused on the integration of Xplore after Zebra Technologies acquired the company.
    Xplore Technologies
    Xplore Technologies
    Chief Revenue Officer, VP Marketing 2017 - 2018 (over 1 year)
    National Instruments
    National Instruments
    VP, Sales and Marketing 1998 - 2016 (almost 18 years)
    Founder
     
    Employee
    National Instruments, Xplore Technologies, Zebra Technologies, Sonim Technologies, McCombs School of Business
    Investor
     
    Incubator
     
    Advisor
     
    Attorney
     
    Board Member
     
    Mentor
     
    Member
     
    Acquired
     
     
    Education
     
    About
    Achievements

    In a variety of Product, Marketing, Sales and Exec Mgmt roles, helped grow a company from $13M to over $1B, while being recognized as a Best Place to Work. Helped a startup coming out of Stealth mode with initial marketing efforts. Part of two turnaround efforts, establishing new product roadmap, reducing costs, establishing focused sales/marketing efforts that led to a successful acquisition for one company and a new majority owner for the second. Have mentored several up-and-coming executives. Angel investor. Consultant.

    Describe the most impressive thing you've done.
    Locations
    Austin
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