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    Joey Flores

    Joey Flores

    Serial Entrepreneur and Startup Leader | Frmr CEO @ YC-backed Earbits (acq. You42) | Growth Strategy | Marketing | Strategic Partnerships | Product Development

    Entrepreneur Los Angeles Y Combinator '11
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    Experience
    Chefling
    Exit
    Chefling
    Chief Marketing Officer | Head of Product | Strategy | Operations 2019 - 2020 (7 months)
    Chefling is your smart kitchen assistant, helping with everything you need to maximize your time in the kitchen. It scans your groceries in order to track your pantry inventory,... more recommends recipes based on ingredients you have, creates shopping lists for those you don't, and even sends recipe commands to your smart kitchen appliances. Chefling is backed by Bosch (BSH), the leading manufacturer of home appliances in Europe.
    Earbits
    Exit
    Earbits
    Founder, Co-Founder and CEO | Head of Marketing | Product Development | Strategic Partnerships | Fundraising 2010 - 2016 (about 6 years)
    Acq. 2015.

    - Led marketing to 500k mobile downloads, 315k registered users, 15k artists, and 600+ record labels
    - Achieved $1 CPA for artists w/ 12.8% conv. for... more $8 cost per sale and $135 LTV
    - Secured partnerships with Google, Facebook, Twitter, Hearst
    - Product dev of web, Roku apps, Android and iPhone apps with 4+ star ratings
    - Launched new biz model, monetizing 20% > Pandora w/ 253% artist ROI
    - $1.7 million in funding from Y Combinator, Charles River Ventures, Matt Mullenweg, Geoff Ralston
    QUTbluebox Pty
    QUTbluebox Pty
    Entrepreneur in Residence | Co-Leading 2019 Startup Accelerator 2019 (5 months)
    I am co-leading a startup accelerator for Queensland University of Technology Australia.

    QUT has invested in nine alumni-founded startups that will participate in a... more 12-week program. We will be teaching the founders about market segmentation, customer development best practices, end user profiles, growth strategies, marketing execution, KPIs, product development and rapid iteration, and getting them investable and ready to fundraise.
    flexReceipts
    flexReceipts
    VP of Business Development | Partnerships | Strategic Initiatives | SaaS Sales and Marketing 2016 - 2018 (almost 2 years)
    - Secured strategic partners Facebook, Aptos, Certona, Verifone, PowerReviews, OpinionLab, Reflektion
    - Oversaw implementation of 3rd party integrations to drive client... more ROI
    - Created partnership hub for maximization of partners
    - Launched first effort to drive client ROI through receipts, generating 250+% ROI for Aldo Shoes
    - Closed new clients Grupo Exito, Pro Fireworks, American Furniture Warehouse, Mephisto Shoes
    - Overhauled sales deck used to secure Under Armour, Michael Kors, At Home
    Founder
    Earbits
    Employee
    Affiliate Fuel, Experian Interactive, MOTA Motors, Affiliate Fuel / Experian, You42, Digital Surge, flexReceipts, QUTbluebox Pty, Chefling
    Investor
     
    Incubator
     
    Advisor
    Streamup, Chattaboom, Fixmycar, Goodhood
    Attorney
     
    Board Member
     
    Mentor
     
    Member
     
    Acquired
     
     
    Education
     
    About
    Achievements

    I've been a growth leader at eight startups through three acquisitions, including as CEO of a Y Combinator company.

    I was employee two for a lead-generation network. My team and I secured all distribution, leading to acquisition by Experian. Post-acq., I took over full management of the company. We grew from $19M to $48M in two years.

    In 2010, my best friend and I founded Earbits - streaming radio with the Google Adwords business model. We gained entry into Y Combinator. I raised $1.7M from Matt Mullenweg, Charles River Ventures, Geoff Ralston, and others. I led marketing - 15k bands, 600+ record labels, and 315k registered users. I led product development of web, Roku, iPhone and Android apps with 4+ star ratings and 500k downloads.

    In 2015, we were acq. by You42. I've since led biz dev for a YC retail SaaS co. and now lead an accelerator for the Queensland University of Technology.

    I've written two children's books and am now illustrating them.

    Describe the most impressive thing you've done.
    Skills
    Sales and Marketing Sales Strategy and Management Sales/Marketing and Strategic Partnerships Business Development Business Operations Business Strategy Startup Founder Music Startups Musician Creative Problem Solving Chicken and Egg Sales Leadership Management
    Locations
    San Francisco
     
    Q&A
    What's the most useful business-related book you've ever read?

    Lean Startup

    What's your favorite non-business book?

    A People's History of the United States by Howard Zinn

    If money were not an issue, what would you be doing right now?

    Painting in Mexico.

    What's the most creative thing you've ever done?

    Though it's difficult to say which is the most creative, I probably have to say creating a children's book where I inserted illustrated characters into real world photograph backgrounds that I shot myself all over the world.

    Which founders or startups do you most admire?

    The founders of GOAT. I had the privilege of going through Y Combinator with them and we knew from day one that they would be wildly successful, even as their original idea struggled. It's not possible to be more disciplined, hard working or kind.

    What's your super power?

    Storytelling.

    What's the best way for people to get in touch with you?

    My email address is pretty easily found but Angel List, LinkedIn or an intro will also work just fine.

    What words of wisdom do you live by?

    Though I am not always successful, I believe strongly in the Golden Rule - treat others as you would like to be treated.

    What aspects of your work are you most passionate about?

    Problem solving and helping people. I also love getting creative and storytelling.

    What was the most impactful class you took in school?

    In the 8th grade I had a terrible science teacher who simply did not like me. He gave me a C when I deserved better and put me on a fast track to dropping out. Leaving school early and starting my career is why I am who I am today.

    What's something you wish you had done years earlier?

    I usually don't think about things this way because changing one choice is bound to impact others, but I wish I had discovered how much I love painting earlier in life.

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