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    Jesse Caruso

    Jesse Caruso

    Founder of Mixfit Inc. (Acquired) | Marketer

    Product Marketing Boston University of Massach...
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    Experience
    Mixfit
    Mixfit
    Founder, VP of Marketing Communications 2015 - 2018 (over 3 years)
    As Co-Founder and VP of Marketing at Mixfit, I created the business plan, financial model, marketing strategy & played a pivotal role in the due diligence process - resulting... more in successfully closing two funding rounds and acquisition from RoDSM, a global leader in health and nutrition. I created the messaging, positioning, and branding of Mixfit's products and technology, I led the development of joint marketing communications with key partners for the product unveiling at Vitafoods Europe 2018.
    Boston SoundWorX
    Boston SoundWorX
    Business and Marketing Consultant 2014 - 2015 (3 months)
    During my contract for BSX, I was responsible for developing their business plan, marketing strategies, and assisting with creating fundraising materials. I led a successful... more product launch campaign for the company's WiFi speaker system at the Consumer Electronics Show which generated significant business and distribution opportunities for the company.
    Bringrr
    Bringrr
    Chief Operating Officer 2013 - 2014 (over 1 year)
    I was brought as COO at Bringrr as part of a larger effort to reinvent a stagnating product, rebrand, and grow the business. After coming into a completely restructured company... more I implemented new agile operational processes and a project management system. Additionally, I led the company's communications, community management, and digital marketing efforts which resulted in acquiring 2,000 customers and generating over $200,000 in revenue.
    Grab a Bite
    Grab a Bite
    Marketing and Management Consultant 2012 - 2013 (over 1 year)
    In my role as a full time consultant, I advised on and developed the company's marketing strategy, business model, and messaging. After the product was live in early 2013,... more the digital and guerrilla marketing campaigns I developed and executed gained over 500 business accounts and 2,500 end-users prior to the company being acquired.
    Markaaz
    Markaaz
    Lifecycle Marketing Manager 2022 - 2023 (6 months)
    As a Lifecycle Marketing Manager of a small startup team, I leveraged my previous experience in building organizations to build many core competencies within the organization.... more In a short amount of time at Markaaz, I was able to:
    - Coordinate an extremely successful exhibition leading to $1.5m + in pipeline growth
    - Built the foundation of Lifecycle email communications through HubSpot
    - Helped lead the launch of a developer portal, working closely cross-function with product
    - Helped drive the refresh and optimization of a brand new, high performing website
    Entromy
    Entromy
    Marketing Manager 2020 - 2021 (over 1 year)
    As a marketing manager at Entromy, I was responsible for modernizing the marketing processes, developing new strategies, creating content and events for an executive audience,... more and developing internal tools and assets to enable the sales team. In the year and a half I was with Entromy, I built a new marketing infrastructure using modern tools and automated many of the manual processes that slowed down marketing campaigns. I wrote and co-wrote highly engaging content that generated thousands of new B2B leads.
    Founder
    Mixfit
    Employee
    Bringrr, Grab a Bite, Entromy, Markaaz, Boston SoundWorX
    Investor
     
    Incubator
     
    Advisor
     
    Attorney
     
    Board Member
     
    Mentor
     
    Member
     
    Acquired
     
     
    Education
     
    About
    Achievements

    Veteran startup founder and consultant with 10 years of success in developing effective marketing programs and maximizing ROI through advertising campaigns. Skilled at performing market research to identify new customer segments, understand unique pains, and communicate meaningful value that generates targeted awareness and drives conversions. Consistently succeed in developing comprehensive strategies to position products, pricing, and marketing campaigns to achieve growth objectives and sales targets.

    Describe the most impressive thing you've done.
    Skills
    Branding Go to Market Strategy Messaging Brand Positioning Market Research Marketing and Promotion Channel Development Public Relations Growth Hacking Customer Acquisition Customer Retention Budgeting Strategic Vision Leadership Marketing Communications Attention to Detail Organization Innovation Advertising Business Modeling Business Plan Communications Consumer Electronics Due Diligence Management Marketing Management Marketing Programs Marketing Strategy Planning Product Marketing Project Management Research Sales Start up
    Locations
    New York City Boston San Francisco Los Angeles Cambridge Arlington Denver Austin Toronto Remote Chicago Washington DC Arizona Palo Alto
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