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    Jesha Casenas

    Jesha Casenas

    Strategic GTM Business leader with 7+ years of experience in pipeline generation for cloud-based emerging tech products with a passion for learning and development.

    Yoga teacher in training
    AI and Spatial Computing enthusiast
    Aspiring Product Mgr

    BD Manager Los Angeles University Of Califor...
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    Experience
    DigitalOcean
    DigitalOcean
    Business Development 2022 - Present (almost 4 years)
    ● Spearheaded outbound campaigns targeting and prospecting net-new growth opportunities for DigitalOcean's cloud infrastructure products resulting in $100KMRR net-new bookings... more including cross-selling and upselling opportunities for newly acquired products Cloudways (Web Hosting) and Paperspace (Cloud GPU).
    ● Developed and launched a comprehensive sales strategy increasing market penetration by 15% while collaborating with the Strategic Partnerships team in identifying & onboarding 15 strategic reseller partners, driving a 20% increase in pipeline and net new revenue, expanding global market adoption.
    ● Exceeded sales quotas quarterly by 15% working cross-functionally with Solutions Engineers, Account Executives, and Partner Development Managers in selling Platform-as-a-Service (PaaS) and Infrastructure-as-a-Service (IaaS) to high bandwidth-consuming workloads in streaming, gaming, and artificial intelligence
    Gifts for Good
    Gifts for Good
    Director of Enterprise Growth 2021 - 2022 (over 1 year)
    ● Owns relationship with internal & external stakeholders to scope, strategize, and launch digital gifting campaigns (activated campaigns with up to 98% redemption rates... more increasing average contract value by 20%)
    ● Grew GIFTforward (SaaS platform) revenue 112% YOY generating $1.4M quarterly revenue & revamped Hubspot CRM for Enterprise Account-based sales with existing corporate partnerships
    ● Conducted user-data analysis to build GIFTforward SaaS pricing model and transformed pricing practices identifying key UX pain points for Sales Engagement & Customer Success teams
    LiveControl
    LiveControl
    Business Development Consultant 2020 - 2021 (9 months)
    ● Sourced affiliate broadcaster relationships, channel & referrals partners for the cloud-based (SaaS) remote live streaming production software
    ● Grew net new client... more revenue by 63% hitting $1M in net new Annual Recurring Revenue (ARR) – successfully closed a $30M Series A
    ● Acted as right-hand to COO; built B2B marketing & sales CRM to ensure proper alignment on account coverage, target personas, and onboarding new clients for customer success
    Rebel One
    Rebel One
    Investor 2020 - Present (over 6 years)
    ● Led due diligence, deal syndication & investment for LiftEd (acquired by Central Reach)
    ● Building the Rebel One Investor-Founder matching tool to track investment... more deals originated by Rebel One Scouts
    and matching it with investor interests and timing
    ● Hosts community engagement programs for local LA region (online & in-person)
    FastPay
    FastPay
    Business Development Associate 2018 - 2019 (about 1 year)
    FastPay is a fintech lender providing working capital and payments solution for digital media companies.

    ● Qualified and nurtured Key Strategic Accounts in digital... more media, martech, adtech: originated Enterprise-level
    financing deals, prepared initial due diligence for underwriting review and credit committee approval, deployed
    $20M+ in digital media financing
    ● Mapped out digital media PE, M&A ecosystem & launched quarterly partnership engagement (online &
    in-person) with VC investors, accelerators, incubators, investment banks, and other financial service partners
    ● Collaborated with marketing team on social media, blog posts, newsletter contents & experiential campaigns
    engaging multi-national media agencies & financial partners on fintech product
    Cydcor
    Cydcor
    Regional Sales Manager 2012 - 2018 (almost 6 years)
    ● Learning & Development: implemented CRM (Salesforce) platform to sales offices nationwide (5000+ sales reps)
    ● Developed quarterly plans to exceed pipeline targets... more with sales offices generating over $40K in new monthly recurring revenue (MRR) and sales productivity metrics for the solar residential campaign
    ● Increased sales productivity up to 50%
    Triton
    Triton
    Founder, Presdient & CEO 2015 - 2017 (over 1 year)
    - Owned and operated sales and lead generation business for residential solar client (Solplicity), generated an average of $10K weekly revenue; awarded the top performing... more office for Q3 of 2016
    - Managed full sales cycle from prospecting, contract signing through installation
    - Recruited top sales talent, managed 25 salespeople on hitting KPI’s, and opened another location in the New York area
    Founder
    Triton
    Employee
    Cydcor, FastPay, Rebel One, LiveControl, Gifts for Good, DigitalOcean
    Investor
     
    Incubator
     
    Advisor
     
    Attorney
     
    Board Member
     
    Mentor
     
    Member
     
    Acquired
     
     
    Education
     
    About
    Skills
    Customer Relationship Management Management Project Management Sales Business Development Business Strategy Business Intelligence Business Operations Deal Sourcing Deal origination Due Diligence C C++ Cadence Java Lead Generation Less CSS Microsoft Office Networking Recruiting Retention Salesforce Start up Territory Management Underwriting Working Capital Zoho
    Locations
    Los Angeles San Francisco Bay Area New York City San Francisco
     
    Q&A
    What words of advice would you give your younger self?

    Stop and smell the roses. Life's less about the destination and more about becoming the person who can get to your dream destination.

    What's your super power?

    Empathy

    What words of wisdom do you live by?

    "Deep down inside we do not seek the meaning of life but the experience of being alive." -Joseph Campbell

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